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Topics Audience

Audience Strategy + Print Subscriptions + Audience Segmentation + Google + Social Media + Churn Reduction + Paywall Models + Brand Campaigns 52 Articles

5 years in, the Google News Initiative shares its LATAM successes

30 March 2023 By Mauricio Romero

El Comercio’s Hype provides multi-platform media for young audiences

27 March 2023 By Alberto Siccha

The Athletic, Mundo Deportivo, Clarín share successful paywall strategies

20 December 2022 By Mauricio Romero

Carreira uses multiple platforms to grow its younger audience

22 November 2022 By Stela Campos

Latinoamérica Piensa uses Causas newsletter to improve engagement

23 October 2022 By Rocío Gálvez

Top Audience Articles Viewed in the Past Month

El Comercio built its data culture on 3 pillars

29 August 2022 By Michelle Palmer Jones

Organización Editorial Mexicana plans for post-COVID sustainability

25 August 2022 By Chandler Wieberg

Vía País changes its Google Web Stories strategy

2 August 2022 By Camila Charris

Algorithms might change, but good storytelling never goes out of style

21 June 2022 By Sergio Sicheri

Bloomberg Línea shares creative, cost-effective ways to tell stories on TikTok

16 June 2022 By Mauricio Romero

La Nación uses social media to go viral with elections

23 May 2022 By Felix Ramallo

El Tiempo tool helps editors predict content’s success

18 May 2022 By Michelle Palmer Jones

El Universal targets at-risk users with most popular content

2 May 2022 By Michelle Palmer Jones

In light of challenging times, VíaPaís publishes life stories to connect to readers

10 April 2022 By Julieta Rico

UOL explores new options with paywalls

27 March 2022 By Michelle Palmer Jones

Grupo Reforma explores subscriber churn using new tools

22 March 2022 By Brie Logsdon

SBT increases pageviews 6.3% with testing

9 March 2022 By Michelle Palmer Jones

La Nacion breaks down its 3-part acquisition strategy

6 March 2022 By Shelley Seale

VíaPaís partners with transportation start-up to provide timely traffic updates

6 February 2022 By Francisco Rivarola & Adrián Collados

All news media must be obsessed with upload speed

13 December 2021 By Sergio Sicheri

VíaPaís bets on breaking news, SEO to gain favour through Google

6 December 2021 By Fabián Induti

Bloomberg Línea shares challenges of launching during a pandemic

18 November 2021 By Mauricio Romero

AFP, Publico put journalism, data, and facts at centre of audience strategy

26 August 2021 By Paula Felps & Michelle Palmer Jones

Premium content, proper messaging are the subscriptions formula at El Nuevo Día

1 July 2021 By Mauricio Romero

GNI Subscriptions Lab reveals 3 acquisition insights

14 June 2021 By Matt Lindsay & Arvid Tchivzhel

VíaPaís joins Google Web Stories project

13 June 2021 By Jessica Costa

La Voz de Galicia transitions paywall model through pandemic

3 June 2021 By Mauricio Romero

El País reader revenue model adds 1.9 million subscribers

19 April 2021 By Mauricio Romero

15 media companies selected for Latin American Audience Analytics Accelerator

31 March 2021 By Dawn McMullan

El Tiempo shares lessons learned in charging for content

11 March 2021 By Mauricio Romero

News publishers should be leery of Facebook, Google algorithms

9 March 2021 By Sergio Sicheri

Los Andes’ 170 podcasts reach 173,000 listeners in first year

1 March 2021 By Paula Felps

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