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Topics Audience

Audience Strategy + Print Subscriptions + Audience Segmentation + Google + Social Media + Churn Reduction + Paywall Models + Brand Campaigns 26 Articles

Unforeseen circumstances force Goldthread to innovate, creating new storytelling opportunities

28 March 2023 By Victor Pena

Are media micropayments back?

15 December 2022 By Abhishek Dadoo

Is solutions journalism the industry’s answer to trust and retention?

17 October 2022 By Peter Bale

Tenting, metering subscription strategies have different pros, cons

5 October 2022 By Abhishek Dadoo

When APAC media companies reduced churn rates, growth began

14 July 2022 By Paula Felps & Chandler Wieberg

Top Audience Articles Viewed in the Past Month

CommonWealth Magazine Group boosts digital magazine subscriptions with 4 steps

14 July 2022 By Paula Felps

SCMP converts readers with prediction models that enhance personalisation

13 June 2022 By Romain Rouquier

SCMP uses paywalls, team infrastructure to understand readers

25 April 2022 By Michelle Palmer Jones

Joongang Ilbo’s Listen for a Smart Life brand scores with Millennial women

15 December 2021 By Paula Felps

SCMP campaign reinforces brand integrity with a journalism-focused campaign

16 August 2021 By Adrian Lee

Asahi Shimbun builds audience data with registered users from events, e-commerce

21 July 2021 By Brie Logsdon

JoongAng Ilbo targets young female readers with YouTube channel

19 July 2021 By Michelle Palmer Jones

SCMP campaign promotes post-lockdown domestic tourism in Hong Kong

17 May 2021 By Fairoza Mansor

SCMP shares best practices for building user loyalty using AI

11 January 2021 By Korey Lee

SCMP video documentary series explores the evolution, emotional depth of Hong Kong protests

21 December 2020 By Mat Booth

Straits Times makes sense of the pandemic for young readers

20 October 2020 By Serene Luo

South China Morning Post’s data-driven personas empower stakeholders to take action

8 September 2020 By Korey Lee & Tommy Tse

SCMP’s new digital subscription offer targets world beyond Hong Kong

1 September 2020 By Grzegorz Piechota

South China Morning Post launches global digital subscription service

26 August 2020 By Grzegorz Piechota

SPH reaches senior audience with livestream learning programmes during lockdown

20 July 2020 By Leng Tuan Tan

SPH Magazines offers complimentary subscriptions to readers in lockdown

20 April 2020 By Paula Felps

Zero incidents of COVID-19 transmission from print surfaces

23 March 2020 By Earl J. Wilkinson

Overcoming the challenge of media visibility in China

25 February 2020 By Kevin Lepsoe

Digging into culture change with Ringier Axel Springer, SCMP, RBS

15 May 2019 By Dawn McMullan

Case studies in perfecting price points for reader revenue

22 March 2019 By Newsplexer Projects

CLEO refreshes print magazine for digital-loving Millennial audience

19 February 2019 By Hafizah Hazahal

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