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Topics Audience

Audience Strategy + Print Subscriptions + Audience Segmentation + Google + Social Media + Churn Reduction + Amazon + Consumer Experience + Newsletters/Alerts 22 Articles

Unforeseen circumstances force Goldthread to innovate, creating new storytelling opportunities

28 March 2023 By Victor Pena

Is solutions journalism the industry’s answer to trust and retention?

17 October 2022 By Peter Bale

Tenting, metering subscription strategies have different pros, cons

5 October 2022 By Abhishek Dadoo

E-commerce initiative pays off with SHOP by SPH Media

12 September 2022 By Amy Leo

When APAC media companies reduced churn rates, growth began

14 July 2022 By Paula Felps & Chandler Wieberg

Top Audience Articles Viewed in the Past Month

SCMP converts readers with prediction models that enhance personalisation

13 June 2022 By Romain Rouquier

Joongang Ilbo’s Listen for a Smart Life brand scores with Millennial women

15 December 2021 By Paula Felps

Asahi Shimbun builds audience data with registered users from events, e-commerce

21 July 2021 By Brie Logsdon

Sin Chew’s focus on data grew registered members 120%, paid members 50%

20 July 2021 By Michelle Palmer Jones

JoongAng Ilbo targets young female readers with YouTube channel

19 July 2021 By Michelle Palmer Jones

SCMP campaign promotes post-lockdown domestic tourism in Hong Kong

17 May 2021 By Fairoza Mansor

SCMP shares best practices for building user loyalty using AI

11 January 2021 By Korey Lee

SCMP video documentary series explores the evolution, emotional depth of Hong Kong protests

21 December 2020 By Mat Booth

Straits Times makes sense of the pandemic for young readers

20 October 2020 By Serene Luo

South China Morning Post’s data-driven personas empower stakeholders to take action

8 September 2020 By Korey Lee & Tommy Tse

SCMP’s new digital subscription offer targets world beyond Hong Kong

1 September 2020 By Grzegorz Piechota

SPH reaches senior audience with livestream learning programmes during lockdown

20 July 2020 By Leng Tuan Tan

IGC created Infodesk to keep readers informed, engaged for 101 days of lockdown

14 July 2020 By Christine O. Avendano

Zero incidents of COVID-19 transmission from print surfaces

23 March 2020 By Earl J. Wilkinson

Overcoming the challenge of media visibility in China

25 February 2020 By Kevin Lepsoe

Case studies in perfecting price points for reader revenue

22 March 2019 By Newsplexer Projects

CLEO refreshes print magazine for digital-loving Millennial audience

19 February 2019 By Hafizah Hazahal

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