Topics Audience

Audience Strategy + Print Subscriptions + Audience Segmentation + Google + Social Media + Churn Reduction + Amazon + Consumer Experience + Newsletters/Alerts 1,652 Articles

Mediahuis, Tamedia share data-driven strategies that grow subscriptions

21 March 2023 By Robert Okpu

Schibsted’s Bergens Tidende, Stavanger Aftenblad share automated content wins

21 March 2023 By Dawn McMullan

BBC centres engagement strategy on building community

20 March 2023 By Robert Okpu

The Independent’s digital-only journey was forced and is successful

19 March 2023 By Robert Okpu

Gannett tests e-mail strategies to re-engage at-risk, zombie subscribers

19 March 2023 By Phil Schroder

Top Audience Articles Viewed in the Past Month

3 early bundling success stories show its promise

13 March 2023 By Josefin Olevik

Expressen focuses new premium products, digital engagement over conversions

5 March 2023 By Robert Okpu

Newsday transforms COVID text alerts to general breaking news alerts

2 March 2023 By Erin Serpico

Recent eye-catching ads play with format, space

1 March 2023 By Lewis Boulton

BBC product manager shares how automation, AI can help media reach fragmented audiences

22 February 2023 By Paula Felps

News media’s future involves the intersection of personalisation, relevancy, the rise of AI

20 February 2023 By Chris Petitt

Generative AI search will challenge all news publishers

19 February 2023 By Peter Bale

Post and Courier shares 3 lessons from its newsletter growth strategy

19 February 2023 By Samuel Hunter

V+ extends the reach of Vorarlberg’s media companies with 1 subscription

19 February 2023 By Lucas Hepberger

INMA report shares how media can leverage newsletters for engagement, subscriptions

16 February 2023 By Dawn McMullan

AI-driven search could upend the search-media relationship

15 February 2023 By Peter Bale

Gannett’s fresh onboarding process indicates new subscribers are more engaged

14 February 2023 By Phil Schroder

OneLog unites readers, Swiss media companies with single login

13 February 2023 By Patrick Rademacher & Marc Isler

Netflix nails marketing e-mail to subscribers

12 February 2023 By Jodie Hopperton

Newsrooms in the digital age: Are traditional news sections obsolete?

12 February 2023 By Dr. Dietmar Schantin

Gannett, USA Today share 4 pillars of a successful Google Search strategy

8 February 2023 By Paula Felps

There is still a lot media product teams can learn from tech

7 February 2023 By Jodie Hopperton

B2B travel site Skift shares lessons learned about survival, revenue, engagement

6 February 2023 By Peter Bale

Badische Zeitung uses local newsletters to build reader habits

5 February 2023 By Markus Hofmann

ChatGPT, hybrid work shake up content marketing

5 February 2023 By Sean Stanleigh

What can B2B travel site Skift teach media companies about survival, revenue, engagement?

2 February 2023 By Peter Bale

Financial Times, Aftenposten share best practices for launching new products

1 February 2023 By Paula Felps

New Zealand to introduce negotiation-based legislation governing Big Tech, media

1 February 2023 By L. Carol Christopher

Here’s what generative AI and Google Search do — and do not — have in common

30 January 2023 By Ariane Bernard

Newsday finds an audience for its TV studio through push alerts, newsletters

29 January 2023 By Josh Holbreich

News publishers can prevent churn with help from apps

25 January 2023 By Paula Felps

Financial publication Talouselämä introduces digital weekly edition as print alternative

24 January 2023 By Johanna Suhonen

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