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Topics Audience

Audience Strategy + Print Subscriptions + Audience Segmentation + Google + Social Media + Churn Reduction + Amazon + Consumer Experience 1,668 Articles

News publishers can prevent churn with help from apps

25 January 2023 By Paula Felps

Financial publication Talouselämä introduces digital weekly edition as print alternative

24 January 2023 By Johanna Suhonen

Journalists should “show their work” to gain reader trust

24 January 2023 By Peter Bale

News Corp Australia personalises news with state-based mastheads

23 January 2023 By Maggie Burke

Kleine Zeitung builds digital brand with future journalism focus

22 January 2023 By Andrea Rachbauer

Top Audience Articles Viewed in the Past Month

Upcoming Webinar: Tech tools can help media companies reduce churn during economic downturn

22 January 2023 By Paula Felps

Journalists must “show their work” to gain audience trust

19 January 2023 By Peter Bale

Die Presse creates a subscriber gift that keeps on giving

17 January 2023 By Katrin Halbhuber

Readers shape Age’s election coverage by sharing 6 topics that matter to them

16 January 2023 By Michael Bachelard & Gay Alcorn

Philadelphia Inquirer scores big with Gameday Central

15 January 2023 By Cary Betagole

Twitter turmoil is terrible for journalists, may be bad for journalism

9 January 2023 By Peter Bale

Subscription marketing analytics should start small, involve humans

8 January 2023 By Greg Piechota

News media companies are primed to make bold tech, digital moves in 2023

6 January 2023 By Peter Bale

YouTube surfaces, supports new voices in news

4 January 2023 By Nicolette Scott

Subscription marketing analytics should start small and involve humans

4 January 2023 By Greg Piechota

Jagran New Media, LinkedIn partnership endorses flexible work for women

3 January 2023 By Priyanka Sharma

Ekstra Bladet Brand Stories shows life on the “good side” of the prison bars

29 December 2022 By Joen Jay Dahl

Lower site traffic, dramatic economic climate impacted 2022 for news publishers (+ likely 2023 trends)

26 December 2022 By Matt Lindsay

NTM launches holiday contests to engage subscribers, drive pageviews

20 December 2022 By Jens Pettersson

Media companies must go beyond traditional news to become part of customer lifestyle

20 December 2022 By Jodie Hopperton

Funke Mediengruppe fights for good journalism, regardless the platform, with 4 strategies

19 December 2022 By Julia Becker

New INMA report decodes Google search in newsrooms

15 December 2022 By Dawn McMullan

How to create a great content experience with fragmented news sources

14 December 2022 By Paula Felps

Gannett’s Subscriber Appreciation Month rewards subscribers “just because” while testing gamification

12 December 2022 By Phil Schroder

Piano shares how publishers can improve retention in a post-pandemic world

7 December 2022 By Paula Felps

VK shares the secrets to attracting — and keeping — young audiences

6 December 2022 By Marie Albinsson

Times of India fights the deadly pandemic of fake news

6 December 2022 By Siddharth Varma

3 European media companies grow digital audiences through experimentation

4 December 2022 By Paula Felps

3 European media companies share winning audience diversity efforts

1 December 2022 By Elaine Sung

ABP extends its reach by creating new ad solutions during national festival

30 November 2022 By Paula Felps

Manorama Online summit looks at post-pandemic digital education

29 November 2022 By P Sanilkumar

Personalise content, choose relevant channels to reach Gen Z

28 November 2022 By Amelia Labovitch

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