Topics Audience

Audience Strategy + Pricing 445 Articles

Research: Journalist connections with disinvested audiences require consistent, fair coverage

25 July 2021 By Katalina Deaven

JoongAng Ilbo targets young female readers with YouTube channel

19 July 2021 By Michelle Palmer Jones

INMA publishes “INMA Knows Newsroom Dashboards” curation category

18 July 2021 By Dawn McMullan

Nikkei retains 800,000 digital subscribers with 4-pronged strategy

18 July 2021 By Michelle Palmer Jones

E-mailed newsletters are key to subscription success at FT, Funke Media

14 July 2021 By Michelle Palmer Jones

Top Audience Articles Viewed in the Past Month

7 best practices for media reflect industry innovation, transformation

13 July 2021 By Matt Lindsay

Dagens Nyheter launches data-informed ad-free digital subscription

12 July 2021 By Lovisa Bergström

COVID-19 text messages build community, unique visits at Newsday

7 July 2021 By Erin Serpico

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News UK shifts to digital events during pandemic, increases engagement 60%

5 July 2021 By Natasha Banjo

Premium content, proper messaging are the subscriptions formula at El Nuevo Día

1 July 2021 By Mauricio Romero

San Francisco Chronicle and SFGate share their transitioning business models

23 June 2021 By Shelley Seale

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Tipser - Ecommerce

Kick-starting conversations with readers builds needed digital communities

22 June 2021 By Jesse Moeinifar

Times of India app allowed audience to safely celebrate Bappa and Santa

16 June 2021 By Siddharth Varma

Lancaster Farming podcast on hemp grows new audience

15 June 2021 By Eric Hurlock

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Eidosmedia

Daily Maverick Webinars generate revenue, boost audience engagement

10 June 2021 By Nicole Williamson

Editorial and product teams must work together to acquire, retain subscribers

7 June 2021 By Nathaniel Bane

Blick shares 6 ways to reach Gen Z with news (hint: Instagram)

6 June 2021 By Bettina Widmer

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ProtecMedia AI Technology

Focus on customer experience, value proposition nudges customers toward monetisation offers

6 June 2021 By Ken Harding & Justin Eisenband

New INMA report explores the revenue opportunities of B2B subscriptions

27 May 2021 By Dawn McMullan

Product lead at Apple’s No. 1 app shares 3 theories on success

26 May 2021 By Jodie Hopperton

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FewCents

Product lead at Apple’s No. 1 app shares 3 theories on its success {newsletter}

24 May 2021 By Jodie Hopperton

WSJ’s Jobs Summit guides job seekers during the pandemic

24 May 2021 By Minh-Y Tran

Product lead at Apple’s No. 1 app shares 3 theories on its success

24 May 2021 By Jodie Hopperton

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WSJ, Guardian, VG+ share details of their digital subscriptions success

20 May 2021 By Paula Felps, Shelley Seale, Chandler Wieberg

2020 set up the perfect digital subscription opportunity, so now what?

20 May 2021 By L. Carol Christopher

Gannett president talks to INMA about 2020 lessons and 2021 plans

19 May 2021 By Shelley Seale

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Piano How to Win

Sports betting offers monetisation opportunity for media companies

19 May 2021 By Mark Zohar

New content strategies focus on reader needs, preferences

18 May 2021 By Paula Felps, Shelley Seale, Dawn McMullan, Chandler Wieberg

Media company rebrands focus on journalism, new audiences, ad partners

18 May 2021 By Paula Felps, Shelley Seale, Dawn McMullan

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Stibo DX

GQ’s short-run newsletter course bests daily newsletter open rate by 160%

17 May 2021 By Stephanie Talmadge

Upgraded engagement techniques help readers move from offline experiences to online spaces

17 May 2021 By Stephanie Lievano

Value, relationships, habits underpin NTM’s reader revenue journey

16 May 2021 By Jens Pettersson

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Tipser - Ecommerce

4 pillars lead reader-focused innovation at Il Sole 24 Ore

12 May 2021 By Shelley Seale

How publishers can ride the wave of subscription demand during a news cycle

10 May 2021 By Matt Lindsay

3 news companies share how they organise for retention

9 May 2021 By Chandler Wieberg, Brie Logsdon, Shelley Seale, Paula Felps

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Eidosmedia

Reuters president shares thoughts on the post-COVID future of media and its leaders

5 May 2021 By Shelley Seale

Do you know when new subscribers cross the “Retention Point?”

4 May 2021 By Greg Piechota

Do you know when new subscribers cross their “Retention Point?”

4 May 2021 By Greg Piechota

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ProtecMedia AI Technology

Amar Ujala campaign rekindles love for Hindi language

26 April 2021 By Neha Sikri

Benchmarks show importance of news subscriber yield management

12 April 2021 By Matthew Lulay & Matt Lindsay

New INMA report explores smart pricing for news media companies post-COVID

31 March 2021 By Shelley Seale

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15 media companies selected for Latin American Audience Analytics Accelerator

31 March 2021 By Dawn McMullan

Daily Memphian reaches 12-month subscription goal in 3 weeks

29 March 2021 By Lauren Fritsky

Funke Mediengruppe almost triples digital subscribers in 1 year

28 March 2021 By Clemens Hammacher

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Media advertising will feel pandemic hit until 2023

25 March 2021 By Shelley Seale

Amedia builds premium news service, gets 120,000 paying subscribers in 8 months

22 March 2021 By Pål Nedregotten & Ole Werring

INMA publishes “INMA Knows Smart Pricing” curation category

22 March 2021 By Dawn McMullan

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Piano How to Win

Google News Initiative, INMA launch free audience development workshops

17 March 2021 By Dawn McMullan

VOL.AT finds new audience with live TV news show

14 March 2021 By Gerold Riedmann

When choosing North Star goals, publishers should think beyond financial targets

11 March 2021 By Greg Piechota

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Stibo DX

El Tiempo shares lessons learned in charging for content

11 March 2021 By Mauricio Romero

Business Standard widens its funnel to find paying consumers

11 March 2021 By Shelley Seale

Financial Times, Bauer share product success metrics that work company-wide

3 March 2021 By Shelley Seale

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Tipser - Ecommerce

What is Clubhouse and why should media companies care?

2 March 2021 By Jodie Hopperton

Early lessons in the Product Initiative + the relevance of Clubhouse

2 March 2021 By Jodie Hopperton

Los Andes’ 170 podcasts reach 173,000 listeners in first year

1 March 2021 By Paula Felps

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Eidosmedia

INMA Elevate Scholar: Robert Cardenas of The Dallas Morning News

1 March 2021 By Paula Felps

News media companies see subscriber potential in B2B partnerships

25 February 2021 By Brie Logsdon, Paula Felps, Shelley Seale

4 strategies news media organisations can use to build audience trust

24 February 2021 By Shelley Seale

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ProtecMedia AI Technology

Online conversation tools offer ongoing opportunity for audience connection

24 February 2021 By Jesse Moeinifar

Politiken, Boston Globe, Malaysiakini share subscription pricing success stories

23 February 2021 By Brie Logsdon & Shelley Seale

WSJ grows reader trust through news literacy programming

22 February 2021 By Katie Fabry

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FewCents

New INMA report explores economic promise of podcasts for news companies

18 February 2021 By Dawn McMullan

Irish Times initiative boosts advertising partnerships during pandemic

10 February 2021 By Shelley Seale

Research: Two-thirds of UK appreciate journalism more since pandemic

8 February 2021 By Lorna White

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3 ways to use nostalgia to engage audiences

31 January 2021 By Jens Pettersson

How to create a first-party data strategy in the cookieless future

27 January 2021 By Shelley Seale

News media companies worldwide are investing in registration walls

26 January 2021 By Greg Piechota

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Piano How to Win

Strategic direction required as organisations develop digital subscription framework

12 January 2021 By Justin Eisenband & Pete Doucette

SCMP shares best practices for building user loyalty using AI

11 January 2021 By Korey Lee

Newsday marketing campaign touts funding local journalism

11 January 2021 By Paula Felps

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Stibo DX

Readers First agenda includes keeping subscription momentum in 2021

11 January 2021 By Grzegorz Piechota

Dow Jones CEO shares his vision of what the post-COVID future of news media requires

6 January 2021 By Shelley Seale

INMA 2020: accelerating engagement and creating new communities

29 December 2020 By Dawn McMullan

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Tipser - Ecommerce

Consumption habits, digitisation are likely to continue in 2021

28 December 2020 By Lorna White

Tampa Bay Times moves to print publishing twice a week

21 December 2020 By Brie Logsdon

Engaged users spend 2 to 10 times longer on news Web pages than unengaged registered users

15 December 2020 By Maya Cieszynska

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Eidosmedia

Small talk: Aftonbladet, Expressen adopt chat features to engage audiences

14 December 2020 By Jens Pettersson

Zetland’s ambassador programme drives paying membership increase

6 December 2020 By Paula Felps

Metro stakes claim on the U.S. Hispanic market

29 November 2020 By Sebastian Morales

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ProtecMedia AI Technology

City Press sees 38% growth in pageviews post-paywall

19 November 2020 By Paula Felps

Punch grows video promotion 42% in 1 year, increases Millennial audience

19 November 2020 By Brie Logsdon

History drives Nation Media Group’s digital future

19 November 2020 By Paula Felps

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FewCents

Globe and Mail offers 5 key insights to support advertisers, readers during COVID

22 October 2020 By Shelley Seale

Kleine Zeitung turns casual Gen Y visitors into loyal subscribers

19 October 2020 By Andrea Rachbauer

Positive stories help Telegraph reach new audiences and engagement levels during lockdown

7 October 2020 By Shelley Seale

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INMA 30 Under 30: Taneth Evans of The Times/Sunday Times

5 October 2020 By Dawn McMullan

How BBC is creating voice-first news to meet audience needs

30 September 2020 By Shelley Seale

Low price sensitivity opens doors for digital subscription pricing optimisation

29 September 2020 By Matt Lindsay & Matthew Lulay

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Piano How to Win

NZ Herald outperforms global industry leaders in digital subscriptions

28 September 2020 By Grzegorz Piechota

5 priorities define Globe and Mail’s new educational subscription programme

22 September 2020 By Garth Thomas

Times She UnLTD recognises, celebrates female entrepreneurs in India

21 September 2020 By Sumeli Chatterjee

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Stibo DX

Using aggressive pricing and referrals, The Athletic almost doubled subscribers since June

21 September 2020 By Grzegorz Piechota

Researcher shares key considerations for acquisition, retention strategies

17 September 2020 By Shelley Seale

The Matchup, Athletic share sports readership strategies, COVID bump continues

17 September 2020 By Grzegorz Piechota

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Tipser - Ecommerce

Publishers must focus on retention and acquisition for long-term success

10 September 2020 By Shelley Seale

Casual payments could be the answer if media advertising vanishes

9 September 2020 By Shelley Seale

South China Morning Post’s data-driven personas empower stakeholders to take action

8 September 2020 By Korey Lee & Tommy Tse

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Eidosmedia

Times of India’s Out & Proud classified campaign inspires LGBTQ inclusion

7 September 2020 By Sumeli Chatterjee & Alexander Valladares

Business Insider’s editorial mantra helps journalists focus on readers

3 September 2020 By Shelley Seale

SCMP’s new digital subscription offer targets world beyond Hong Kong

1 September 2020 By Grzegorz Piechota

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ProtecMedia AI Technology

Vocento looks at how quarantine affects children

31 August 2020 By Paula Felps

Dallas Morning News boosts engagement with Best In DFW campaign

30 August 2020 By Saher S. Merchant

The Hindu shares 7 fundamentals of a successful digital subscription business

25 August 2020 By Shelley Seale

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Nine’s Ink platform integrates print, digital production in complex newsrooms

23 August 2020 By Ben Woodhead

Telegraph adapts pandemic coverage with “You Are Not Alone” initiatives

23 August 2020 By Beth Ashton

Finding out what audience “power users” want is key to charging for premium content

20 August 2020 By Shelley Seale

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24sata increases event revenue during COVID-19

19 August 2020 By Shelley Seale

Wall Street Journal’s online events bring more attendees in one quarter than all of 2019

17 August 2020 By Craig Lowe & Josephine Andrews

Funke Media Group uses topic modelling to plan content

16 August 2020 By Marie-Louise Timcke

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Piano How to Win

Local media executives share how they compete with national publishers

13 August 2020 By Shelley Seale

Weather Channel charges premium for content largely available for free

13 August 2020 By Shelley Seale

News Regional Media finds digital subscription gold in the outback

9 August 2020 By Bryce Johns

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Stibo DX

BeatingCorona platform captures coronavirus initiatives, data

5 August 2020 By C.J Nelson

News Corp Australia’s Ultimate Schools Hub exceeds subscription goal by 800%

3 August 2020 By Isabel Taylor

The Times of India’s campaign finds Kolkata's Women Heroes

3 August 2020 By Debadyuti Karan

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Tipser - Ecommerce

London’s Evening Standard reaches global audiences with audio content

20 July 2020 By Chris Stone

The more Dennik N readers pay, the less they read

15 July 2020 By Grzegorz Piechota

What if readers who pay more actually read less?

15 July 2020 By Grzegorz Piechota

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Eidosmedia

Times of London shares 10 lessons learned in a decade of paid content

8 July 2020 By Shelley Seale

Dainik Jagran Inext’s live radio updates ensure credibility of COVID-19 news

8 July 2020 By Chetan Sehgal

3 strategies to end your digital subscription plateau

1 July 2020 By Matt Lindsay

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ProtecMedia AI Technology

Mumbai Mirror print, video initiative looks back to help city build future

28 June 2020 By Sumeli Chatterjee

Reader clubs shift to online experiences, offers amid the lockdowns

18 June 2020 By Grzegorz Piechota

Trial subscription wins, loyalty club shifts amid the pandemic

15 June 2020 By Grzegorz Piechota

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FewCents

Segment customers by churn risk, price elasticity for long-term profitability

8 June 2020 By Brandon Williams, Matthew Lulay, Matt Lindsay

KMTV creates mobile community with interactive app

4 June 2020 By Rich Cheary

5 key factors in a post-COVID subscriber relationship

3 June 2020 By Shelley Seale

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Paywalls that target users on propensity modelling outperform other models

2 June 2020 By Grzegorz Piechota

Financial Times uses engagement-based pricing to better interact with group subscribers

31 May 2020 By Grzegorz Piechota

Research: 47% of paywalls are freemium models

27 May 2020 By Grzegorz Piechota

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Piano How to Win

What do common paywalls, cancellation ethics, and engagement pricing look like?

25 May 2020 By Grzegorz Piechota

De Telegraaf asks every reader to subscribe in “soft paywall” initiative

21 May 2020 By Grzegorz Piechota

How 3 publishers connected readers to COVID-19 community resources

19 May 2020 By Brie Logsdon, Paula Felps, Shelley Seale

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Stibo DX

How COVID-19 has impacted India’s media and entertainment sector

12 May 2020 By Shelley Seale

5 best practices for retaining audiences post-pandemic

7 May 2020 By Paula Felps

News sites advertise on Facebook to reach digital readers during crisis

6 May 2020 By Grzegorz Piechota

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Tipser - Ecommerce

332 execs from 43 countries attend INMA Virtual World Congress kickoff module

5 May 2020 By Dawn McMullan

Crisis offers news publishers chance to become essential to readers

5 May 2020 By Shelley Seale

How to build a compelling subscription model readers won’t want to leave

22 April 2020 By Shelley Seale

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Eidosmedia

Pandemic’s effects require strategic action from India’s print industry

13 April 2020 By Prakasam Peesapati

4 smart ways newsrooms are keeping up with COVID-19 coverage

13 April 2020 By Jesse Moeinifar

Funke Media shares its path to a reader revenue model

9 April 2020 By Shelley Seale

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ProtecMedia AI Technology

From marriage survival kits to Instagram cocktails, UK media responds to COVID-19

7 April 2020 By Hannah Ohm Thomas

The coronavirus bump: Does charging for COVID-19 coverage mean you’re greedy?

5 April 2020 By Jens Pettersson

Research, best practices for the COVID-19 content and paywall dilemmas publishers face

1 April 2020 By Shelley Seale

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FewCents

Research: Publisher strategies to keep readers post-pandemic

31 March 2020 By Grzegorz Piechota

COVID-19 spurs Vorarlberger Nachrichten to bring its community closer with #VorarlbergSticksTogether

16 March 2020 By Dawn McMullan

How Le Monde plans to get to 1 million subscribers by 2025

11 March 2020 By Shelley Seale

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Bold transformations at Diário de Notícias, Tamedia, Der Spiegel — and how they worked out

28 February 2020 By Dawn McMullan

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Piano How to Win

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