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Topics Audience

Audience Strategy + Pricing 513 Articles

3 case studies show how offer optimisation can grow readers, revenue

15 June 2022 By Nick Truitt, Matt Lindsay, Arvid Tchivzhel

Village Media uses “brand lover” as its North Star metric

5 June 2022 By Jodie Hopperton

Research: Quizzes added to media content engage digital audiences

2 June 2022 By Katalina Deaven

Mediahuis uses data to become more customer-focused

1 June 2022 By Paula Felps

Personalisation seems an obvious strategy, but it comes with challenges

26 May 2022 By Paula Felps

Top Audience Articles Viewed in the Past Month

Jagran New Media recognises people making India stronger during pandemic

23 May 2022 By Priyanka Sharma

These levers, relationships impact the lifetime value North Star

16 May 2022 By Nick Truitt, Matt Lindsay, Arvid Tchivzhel

The media industry learned 3 digital subscription lessons since 2020

12 May 2022 By Paula Felps

Bild, Torstar made content, pricing, leadership changes to grow subscriptions

12 May 2022 By Michelle Palmer Jones & Jalisa Haggins

Small, mid-sized Indian publishers are rethinking advertising revenue

9 May 2022 By David Sangma

Bild’s subscription testing drives its reader revenue plan

8 May 2022 By Michelle Palmer Jones

Media companies aren’t aiming high enough with subscription, pricing goals

5 May 2022 By Jessica Spiegel & Paula Felps

Kleine Zeitung’s Futter magazine leverages Instagram to attract young readers

2 May 2022 By Claudia Mann

El Universal targets at-risk users with most popular content

2 May 2022 By Michelle Palmer Jones

Aligning newsroom goals to readers is a relatively easy formula

1 May 2022 By Peter Bale

Content, ad relevance take on a growing role in digital media

26 April 2022 By Rebecca Alter

Kauppalehti’s New Audiences project collects new ideas to reach younger readers

24 April 2022 By Johanna Suhonen

3 ways to add value to a new subscription bundle, add new readers

20 April 2022 By Greg Piechota

The Atlantic, HuffPost share audience lessons that create product wins

19 April 2022 By Jodie Hopperton

HuffPost, The Atlantic share audience lessons that create product wins

19 April 2022 By Jodie Hopperton

INMA research shows subscription best practices of fast-growing publishers

13 April 2022 By Jessica Spiegel

Media should optimise go-to market offers with lifetime value as North Star

12 April 2022 By Nick Truitt, Matt Lindsay, Arvid Tchivzhel

In light of challenging times, VíaPaís publishes life stories to connect to readers

10 April 2022 By Julieta Rico

Business Day shares 4 key metrics of its audience-first strategy

7 April 2022 By Michelle Palmer Jones

3 lessons news media can learn from the streaming industry

6 April 2022 By Jessica Spiegel

Regional news benefits from personalisation

5 April 2022 By Jonas Boonen

New framework helps publishers manage portfolio of e-mail newsletters

4 April 2022 By Greg Piechota

What are the benefits, risks of long trials?

3 April 2022 By Greg Piechota

Look at these 6 clues to determine if your readers are a community

22 March 2022 By Olivia Collette

4 à la carte payment myths ... debunked!

16 March 2022 By Dushyant Khare

Daily Maverick uses emotional appeal to gain reader support

15 March 2022 By Paula Felps

SBT increases pageviews 6.3% with testing

9 March 2022 By Michelle Palmer Jones

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