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Topics Audience

Audience Strategy + Female Readership + Young Readership + Print Single-Copy + Print Engagement 110 Articles

Village Media uses “brand lover” as its North Star metric

5 June 2022 By Jodie Hopperton

Research: Quizzes added to media content engage digital audiences

2 June 2022 By Katalina Deaven

Winnipeg Free Press creates fundraising supper event with local chef, food

8 May 2022 By Erin Lebar

Consider these 3 lessons as the world moves from virtual to live

4 May 2022 By Sean Stanleigh

Aligning newsroom goals to readers is a relatively easy formula

1 May 2022 By Peter Bale

Top Audience Articles Viewed in the Past Month

Content, ad relevance take on a growing role in digital media

26 April 2022 By Rebecca Alter

USA Today’s Women of the Year project exemplifies 4 smart content strategies

21 March 2022 By Summer Moore

Wall Street Journal builds relationships with students, drives future growth

14 February 2022 By Jodi Harrison

Free virtual events let Winnipeg Free Press engage with new audiences

31 January 2022 By Erin Lebar

INMA Elevate Scholar: Dorea Reeser of Chemical & Engineering News

25 January 2022 By Paula Felps

The foundation of engagement is showing care for readers

6 January 2022 By Olivia Collette

3 ways media should respond to declining news traffic

26 December 2021 By Ken Harding & Justin Eisenband

4 media companies share user-centered digital subscriptions strategies

22 November 2021 By Paula Felps, Michelle Palmer Jones, Chandler Wieberg

Focus on audience needs, maximise social for holiday-related content

15 November 2021 By Summer Moore

Tourism summit highlights 3 lessons from 2020 applicable to the media industry

14 November 2021 By Jessica Robinson

McClatchy’s 3-pronged subscriber retention strategy lessons cancellations

8 November 2021 By Phil Schroder

MediaNews Group grows its pageview referrals from story-driven newsletters

17 October 2021 By Dan Petty

LNP|LancasterOnline’s special Schools section celebrates student perspectives

18 August 2021 By Alexandra Henry

Deeper storytelling boosts Newsday’s social media engagement

9 August 2021 By Gabriella Vukelic

Research: Journalist connections with disinvested audiences require consistent, fair coverage

25 July 2021 By Katalina Deaven

COVID-19 text messages build community, unique visits at Newsday

7 July 2021 By Erin Serpico

Gannett fights systemic racism while creating a culture of belonging

5 July 2021 By LaToya Johnson

San Francisco Chronicle and SFGate share their transitioning business models

23 June 2021 By Shelley Seale

Kick-starting conversations with readers builds needed digital communities

22 June 2021 By Jesse Moeinifar

Lancaster Farming podcast on hemp grows new audience

15 June 2021 By Eric Hurlock

Product lead at Apple’s No. 1 app shares 3 theories on success

26 May 2021 By Jodie Hopperton

Product lead at Apple’s No. 1 app shares 3 theories on its success {newsletter}

24 May 2021 By Jodie Hopperton

WSJ’s Jobs Summit guides job seekers during the pandemic

24 May 2021 By Minh-Y Tran

Product lead at Apple’s No. 1 app shares 3 theories on its success

24 May 2021 By Jodie Hopperton

Gannett president talks to INMA about 2020 lessons and 2021 plans

19 May 2021 By Shelley Seale

Sports betting offers monetisation opportunity for media companies

19 May 2021 By Mark Zohar

GQ’s short-run newsletter course bests daily newsletter open rate by 160%

17 May 2021 By Stephanie Talmadge

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