Topics Audience

Audience Strategy + Female Readership + Young Readership + Print Single-Copy + Print Engagement 10 Articles

Joongang Ilbo’s Listen for a Smart Life brand scores with Millennial women

15 December 2021 By Paula Felps

JoongAng Ilbo targets young female readers with YouTube channel

19 July 2021 By Michelle Palmer Jones

SCMP shares best practices for building user loyalty using AI

11 January 2021 By Korey Lee

Straits Times makes sense of the pandemic for young readers

20 October 2020 By Serene Luo

South China Morning Post’s data-driven personas empower stakeholders to take action

8 September 2020 By Korey Lee & Tommy Tse

Top Audience Articles Viewed in the Past Month

SCMP’s new digital subscription offer targets world beyond Hong Kong

1 September 2020 By Grzegorz Piechota

Zero incidents of COVID-19 transmission from print surfaces

23 March 2020 By Earl J. Wilkinson

Overcoming the challenge of media visibility in China

25 February 2020 By Kevin Lepsoe

Case studies in perfecting price points for reader revenue

22 March 2019 By Newsplexer Projects

CLEO refreshes print magazine for digital-loving Millennial audience

19 February 2019 By Hafizah Hazahal

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