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Topics Audience

Audience Strategy + Female Readership + Print Single-Copy + Print Engagement 575 Articles

Village Media uses “brand lover” as its North Star metric

5 June 2022 By Jodie Hopperton

Research: Quizzes added to media content engage digital audiences

2 June 2022 By Katalina Deaven

Mediahuis uses data to become more customer-focused

1 June 2022 By Paula Felps

Personalisation seems an obvious strategy, but it comes with challenges

26 May 2022 By Paula Felps

Jagran New Media recognises people making India stronger during pandemic

23 May 2022 By Priyanka Sharma

Top Audience Articles Viewed in the Past Month

NTM refreshes its social media strategy, doesn’t focus on pageviews

9 May 2022 By Jens Pettersson

Small, mid-sized Indian publishers are rethinking advertising revenue

9 May 2022 By David Sangma

Winnipeg Free Press creates fundraising supper event with local chef, food

8 May 2022 By Erin Lebar

Kleine Zeitung’s Futter magazine leverages Instagram to attract young readers

2 May 2022 By Claudia Mann

El Universal targets at-risk users with most popular content

2 May 2022 By Michelle Palmer Jones

Aligning newsroom goals to readers is a relatively easy formula

1 May 2022 By Peter Bale

Content, ad relevance take on a growing role in digital media

26 April 2022 By Rebecca Alter

Kauppalehti’s New Audiences project collects new ideas to reach younger readers

24 April 2022 By Johanna Suhonen

3 ways to add value to a new subscription bundle, add new readers

20 April 2022 By Greg Piechota

The Atlantic, HuffPost share audience lessons that create product wins

19 April 2022 By Jodie Hopperton

HuffPost, The Atlantic share audience lessons that create product wins

19 April 2022 By Jodie Hopperton

INMA research shows subscription best practices of fast-growing publishers

13 April 2022 By Jessica Spiegel

In light of challenging times, VíaPaís publishes life stories to connect to readers

10 April 2022 By Julieta Rico

Business Day shares 4 key metrics of its audience-first strategy

7 April 2022 By Michelle Palmer Jones

3 lessons news media can learn from the streaming industry

6 April 2022 By Jessica Spiegel

Regional news benefits from personalisation

5 April 2022 By Jonas Boonen

New framework helps publishers manage portfolio of e-mail newsletters

4 April 2022 By Greg Piechota

Look at these 6 clues to determine if your readers are a community

22 March 2022 By Olivia Collette

USA Today’s Women of the Year project exemplifies 4 smart content strategies

21 March 2022 By Summer Moore

Kleine Zeitung weekend editions relaunch with focus on reading, living

14 March 2022 By Andrea Rachbauer

SBT increases pageviews 6.3% with testing

9 March 2022 By Michelle Palmer Jones

Göteborgs-Posten attracts female audience with true crime podcast

7 March 2022 By Michelle Palmer Jones

NZME breathes new life into market with a quarterly fashion magazine

7 March 2022 By Katie Mills

Personalisation must have goals and rules to be effective

28 February 2022 By Ariane Bernard

Should passive personalisation be the standard for media?

27 February 2022 By Ariane Bernard

NTM optimises hyper-personalisation to boost audience engagement

21 February 2022 By Jens Pettersson

Playbook for subscriptions in 2022 must evolve from traditional audience funnels

15 February 2022 By Paula Felps

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