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Topics Audience

Audience Strategy + Audience Segmentation + Google + Social Media + Membership + Pricing + Digital Subscriptions 295 Articles

Introductory offer, bundling are important considerations in subscription pricing strategy

29 March 2023 By Matt Lindsay

Hyper-local strategies can help news publishers accelerate subscription growth

26 March 2023 By John DeFriest & Justin Eisenband

Gannett tests e-mail strategies to re-engage at-risk, zombie subscribers

19 March 2023 By Phil Schroder

Newsday transforms COVID text alerts to general breaking news alerts

2 March 2023 By Erin Serpico

Gannett’s fresh onboarding process indicates new subscribers are more engaged

14 February 2023 By Phil Schroder

Top Audience Articles Viewed in the Past Month

Netflix nails marketing e-mail to subscribers

12 February 2023 By Jodie Hopperton

Gannett, USA Today share 4 pillars of a successful Google Search strategy

8 February 2023 By Paula Felps

ChatGPT, hybrid work shake up content marketing

5 February 2023 By Sean Stanleigh

Gannett adds value with digital magazines for subscribers

23 January 2023 By Priscilla Binkley

Atlanta Journal-Constitution’s rebranding campaign focuses on local journalism

10 January 2023 By Staci Sturrock

Post and Courier shares 4 lessons learned from newsletter strategy

8 January 2023 By Samuel Hunter

Gannett’s Subscriber Appreciation Month rewards subscribers “just because” while testing gamification

12 December 2022 By Phil Schroder

Free Press patron programme rewards loyal subscribers with access, benefits

13 November 2022 By Erin Lebar

Digital start-up Semafor relies on print values, newsletter sign-ups

9 November 2022 By Peter Bale

Publishers face risks with Twitter upheaval but are in wait-and-see mode

8 November 2022 By Peter Bale

Nexstar Digital creates new design to be more appealing to advertisers, readers

31 October 2022 By Matt Hergert

What factors are driving the news industry’s revenue challenges?

25 October 2022 By Justin Eisenband

UGC contributors are integral to successful content strategies

9 October 2022 By Leigh Adams

Print subscription pricing strategy aggressiveness depends on print runway

29 September 2022 By Peter Doucette & Matt Lindsay

Gannett onboarding + active personalisation increase engagement

26 September 2022 By Jodie Hopperton

Advance Local increases digital subscriptions with collaborative newsroom incubator

25 September 2022 By Lamar Graham

Newsday used graphics, video, and a 6-foot dog to gain digital subscribers

6 September 2022 By Gabriella Vukelic

New York Times points to combined subscriptions-ad strategy in public statement

5 September 2022 By Mark Challinor

Gannett increases subscribers by 35% in 1 year

25 August 2022 By Paula Felps

Google, Meta respond to Canada’s Online News Act

23 August 2022 By L. Carol Christopher

Winnipeg Free Press shares its strategy for building an Instagram following

17 August 2022 By Paula Felps

Is news of a crisis of trust in media exaggerated?

11 August 2022 By Peter Bale

Winnipeg Free Press realigns newsletter strategy based on reader feedback

7 August 2022 By Erin Lebar

Wall Street Journal drives subscription growth with student programme

27 July 2022 By Paula Felps

Research: Digital product acquisition, consumer spending on subscriptions are likely to remain steady

26 July 2022 By Matt Lindsay

Advance Local sees 45% lift in subscription conversions with AI test

20 July 2022 By Paula Felps

European, U.S. media are cautious about Google Analytics strategy

19 July 2022 By Ariane Bernard

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