Topics Audience

Audience Strategy + Audience Segmentation + Google + Social Media + Membership + Pricing + Digital Subscriptions 54 Articles

Jagran New Media, LinkedIn partnership endorses flexible work for women

3 January 2023 By Priyanka Sharma

Times of India fights the deadly pandemic of fake news

6 December 2022 By Siddharth Varma

Competition Commission of India “clubs” multiple news media complaints against Google

12 October 2022 By L. Carol Christopher

India could build a digital subscriptions market larger than its Western peers

15 August 2022 By Paula Felps

HT Media uses WhatsApp, personalisation to increase subscriptions for financial product

1 August 2022 By Paula Felps

Top Audience Articles Viewed in the Past Month

Google partnerships strengthen fact-checking initiatives in India

20 July 2022 By Surabhi Malik

Jagran New Media recognises people making India stronger during pandemic

23 May 2022 By Priyanka Sharma

Small, mid-sized Indian publishers are rethinking advertising revenue

9 May 2022 By David Sangma

Hindu Group experiments with digital subscriptions

19 April 2022 By Shelley Seale

Jagran New Media recognises leaders in technology and innovation

2 February 2022 By Priyanka Sharma

The Hindu campaign increases engagement with focus on uncomfortable topics

23 January 2022 By Michelle Palmer Jones

Amar Ujala drives paid subscriptions with podcast

17 January 2022 By Neha Sikri

BloombergQuint shares strategies on growing its digital subscription business

22 November 2021 By Shelley Seale

Indian subscriptions initiative surfaces pillars for growth

16 November 2021 By Madhavi Sekhri

ABP Network grows its audience through hyper-local community segmentation

26 October 2021 By Shelley Seale

Companies see success with subscription, advertising business model transformations

15 August 2021 By Shelley Seale, Paula Felps, Michelle Palmer Jones

4 media companies share strategies to capture audiences on mobile, social platforms

15 August 2021 By Chandler Wieberg & Paula Felps

Jagran New Media shared its #PositiveIndia message in a Twitter-first campaign

2 August 2021 By Varun Sharma

Times of India app allowed audience to safely celebrate Bappa and Santa

16 June 2021 By Siddharth Varma

Times of India campaign encourages women’s representation in politics

26 May 2021 By Debadyuti Karan

Strong foundations, habit formation create basis of subscriber retention strategy

10 May 2021 By Utkarsh Arora

Kompas celebrates 55 years with COVID reality interactive project

3 May 2021 By Tarrence Karmelia Kontessa Palar

Amar Ujala campaign rekindles love for Hindi language

26 April 2021 By Neha Sikri

Straits Times allows subscribers to share content with social circles

25 April 2021 By Chew V Ming

Media advertising will feel pandemic hit until 2023

25 March 2021 By Shelley Seale

Business Standard widens its funnel to find paying consumers

11 March 2021 By Shelley Seale

What India’s content monetisation for news media might look like in 5 years

4 March 2021 By Shelley Seale

Printers Mysore uses the pandemic as an opportunity to innovate new products

4 February 2021 By Shelley Seale

Times of India celebrates the power of #NewspaperMornings

28 September 2020 By Paula Felps

Times She UnLTD recognises, celebrates female entrepreneurs in India

21 September 2020 By Sumeli Chatterjee

Times of India’s Out & Proud classified campaign inspires LGBTQ inclusion

7 September 2020 By Sumeli Chatterjee & Alexander Valladares

The Hindu shares 7 fundamentals of a successful digital subscription business

25 August 2020 By Shelley Seale

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