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Topics Audience

Audience Strategy + Apple + Personalisation + Newsletters/Alerts + Distributed Content 150 Articles

Mediahuis uses data to become more customer-focused

1 June 2022 By Paula Felps

Kleine Zeitung’s Futter magazine leverages Instagram to attract young readers

2 May 2022 By Claudia Mann

Kauppalehti’s New Audiences project collects new ideas to reach younger readers

24 April 2022 By Johanna Suhonen

Regional news benefits from personalisation

5 April 2022 By Jonas Boonen

New framework helps publishers manage portfolio of e-mail newsletters

4 April 2022 By Greg Piechota

Top Audience Articles Viewed in the Past Month

German media collaborative shares 4 lessons in accelerating growth with data, AI

3 April 2022 By Shelley Seale

NTM optimises hyper-personalisation to boost audience engagement

21 February 2022 By Jens Pettersson

Personalised push notifications achieve 10x higher click-through rate

17 February 2022 By Thomas Steisel

Politiken turns reader registration into a game

7 February 2022 By Shelley Seale

Helsingin Sanomat reinvented print media for younger audiences

19 January 2022 By Shelley Seale

Wyborcza.pl supports social causes with subscription offers

18 January 2022 By Paula Felps

Google avoids copyright disputes by signing News Showcase agreement with German media companies

9 December 2021 By L. Carol Christopher

Sifted starts with content, uses tracking technology to encourage “one more click”

8 December 2021 By Oliver Hajjar

Driving a consumer subscription lifestyle requires experimentation

7 December 2021 By Shelley Seale

News brands, advertisers lead climate agenda around COP26 and beyond

5 December 2021 By Lewis Boulton

4 media companies share user-centered digital subscriptions strategies

22 November 2021 By Paula Felps, Michelle Palmer Jones, Chandler Wieberg

Rheinische Post finds new following with TikTok

15 November 2021 By Paula Felps

Bauer Media leadership works with magazine newsroom to diversify content

14 November 2021 By Jodie Hopperton

Dagens Næringsliv establishes its 5 data foundation principles

9 November 2021 By Chandler Wieberg

8 ways news media publishers can still be innovative with print

3 November 2021 By Shelley Seale

Badische Zeitung automates, curates with Data Machine

1 November 2021 By Markus Hofmann

Use personalisation to entice readers, encourage subscribers to return

31 October 2021 By Thomas Steisel

Ekstra Bladet uses AI to drive audience growth

28 October 2021 By Chandler Wieberg

Kauppalehti identifies “audience pockets” to advance customer funnel

24 October 2021 By Johanna Suhonen

CBC experiments with restricting Facebook comments

20 October 2021 By Paul Mcgrath

Guardian, Google work with sight-impaired advocate to open up the Web

18 October 2021 By Kate Baker

Dagens Næringsliv attracts young readers with gamification of stock market

18 October 2021 By Petter Winther

Ringier Axel Springer, Sifted reach audiences through data

14 October 2021 By Chandler Wieberg & Dawn McMullan

Marc Isler of Tamedia shares thoughts on digital growth, data-based products

13 October 2021 By Paula Felps

Opportunities are growing in the not-yet-mature French podcast market

7 October 2021 By Larry Kilman

The water rises and the paywall drops at Kölner Stadt-Anzeiger

16 September 2021 By Martin Dowideit

NTM experiments with emojis to drive reader engagement, revenue

7 September 2021 By Jens Pettersson

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