Topics Audience

Audience Strategy + Apple + Newsletters/Alerts + Membership 15 Articles

Business Day shares 4 key metrics of its audience-first strategy

7 April 2022 By Michelle Palmer Jones

Daily Maverick uses emotional appeal to gain reader support

15 March 2022 By Paula Felps

Standard Group builds on data, culture for paywall model

30 January 2022 By Shelley Seale

Digital transformation expert lays out 10 actions for African media

17 November 2021 By Michelle Palmer Jones

4 African media companies share lessons in revenue, audience transformation

17 November 2021 By Paula Felps & Shelley Seale

Top Audience Articles Viewed in the Past Month

Daily Maverick Webinars generate revenue, boost audience engagement

10 June 2021 By Nicole Williamson

City Press sees 38% growth in pageviews post-paywall

19 November 2020 By Paula Felps

Punch grows video promotion 42% in 1 year, increases Millennial audience

19 November 2020 By Brie Logsdon

History drives Nation Media Group’s digital future

19 November 2020 By Paula Felps

BeatingCorona platform captures coronavirus initiatives, data

5 August 2020 By C.J Nelson

Pretoria News engages seniors, students with 120th anniversary campaign

14 November 2019 By Valerie Boje

Emphasis on quality content, local customers is a must for publishers

28 August 2019 By Shelley Seale

City Press multi-language campaign trends on Twitter

11 November 2018 By Gayle Edmunds

Media24 priorities: Psychology of paid content, audience needs

1 November 2018 By Shelley Seale

How Media24 expands reach with free sheet newspapers

25 October 2018 By Shelley Seale

First

Prev

1

Next

Last

Why Become A Member?

Strategic Reports

Total access to all INMA reports on just-in-time topics, trends, and case studies
Member Directory

The most powerful tool in media: global peer connections at the leading companies
Industry Headlines

Daily news industry headlines personally curated by INMA, inclusive of archives
Best Practices

Thousands of best practices and case studies to grow audience, revenue, and brand
Crowdsourced Ideas

Learn what fellow INMA members are prioritising: most-read, social shares, searches
Conference Presentations

Thousands of INMA conference presentations for ideation and benchmarking
Webinars

Bring INMA to your computer or phone with exclusive case study-based Webinars
Newsletters

Subscribe to 20+ newsletters by latest content, topic, or world region
Conference Discounts

Members enjoy up to 50% registration discounts on INMA conferences worldwide

Become A Member

Already have an account? Log in now

By continuing to browse or by clicking “ACCEPT,” you agree to the storing of cookies on your device to enhance your site experience. To learn more about how we use cookies, please see our privacy policy.

I ACCEPT