Topics Advertising

Advertising: Other + Marketing Services + Microsoft + Native Advertising + New Product Development 36 Articles

Spotify created 3 products to address challenges for podcast advertisers

8 November 2022 By Paula Felps

What factors are driving the news industry’s revenue challenges?

25 October 2022 By Justin Eisenband

Torstar helps industry association celebrate its centenary

18 August 2022 By Justin Sherwood

Sponsored content offers opportunity for media to grow revenue

10 August 2022 By Matthew Snyder

Is content marketing the new weapon in the advertiser toolbox?

16 February 2022 By Mark Challinor

Top Advertising Articles Viewed in the Past Month

Is content marketing the new weapon in our advertiser toolbox?

15 February 2022 By Mark Challinor

Tribune creates virtual holiday experience for advertisers in 5 markets

5 April 2021 By Laura Strom

Advance Media connects students and colleges with virtual fair

28 March 2021 By Matthew Sourwine

Virtual product trials improve Globe and Mail’s product development

28 February 2021 By Garth Thomas

In-house branded content agency The Kit proves a creative revenue stream for Torstar

16 December 2020 By Shelley Seale

Wall Street Journal, Spotify partnership attracts followers, sponsorship opportunities

12 October 2020 By Brielle Buis

Advertising in crisis: the long and winding road back

11 May 2020 By Earl J. Wilkinson

Gannett, Irish Times, Infoglobo share advertising rebound strategies

11 May 2020 By Brie Logsdon

Research shows where the COVID-19 bump sits and how Facebook ads are faring

4 May 2020 By Grzegorz Piechota

Listing service at Winnipeg Free Press connects businesses with customers amidst pandemic

4 May 2020 By Erin Lebar

What should strategic content marketing look like during (and after) COVID-19?

3 May 2020 By Sean Stanleigh

How to find marketing purpose during a pandemic

19 April 2020 By Cathy Colliver

Globe and Mail helps content advertisers in face of COVID-19

12 April 2020 By Garth Thomas

Economic predictions + cost takeout measures publishers can implement now

8 April 2020 By Shelley Seale

Independent restaurants need your B2C intervention — now

24 March 2020 By Earl J. Wilkinson

Simplifying the complex is key to helping marketing, advertising clients

22 December 2019 By Cathy Colliver

Bay Area News Group increases digital advertising results with in-house SaaS platform

1 December 2019 By Olga Mitina

New York Times Readerscope turns article data into action

11 November 2019 By Kendell Timmers

5 current content marketing trends for media advertisers

8 September 2019 By Sean Stanleigh

Alabama Media Group’s hit social media series also wins big with advertisers

5 September 2019 By Sara Dyer

Where should analytics live within a media organisation?

7 July 2019 By Matt Lindsay

How the move from product-first to customer-first changed news brands

27 June 2019 By Shelley Seale

Chicago Tribune’s Studio 1847 exceeds targets with Groupon Coupon native ad campaign

4 June 2019 By Laura Strom

From Amazon to local advertisers, 5 news brands learn to better engage

15 May 2019 By Dawn McMullan

Advertising sales reps must develop data + trust for deeper partnerships

10 April 2019 By Darrell Kunken

How Newsday incorporates audience testing to unify product vision

9 April 2019 By Matthew Cassella

3 ways to develop media advertising superstar sellers

10 March 2019 By Brie Logsdon

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