Topics Advertising

Social Media + Amazon + Advertising Retention + Apple + Programmatic + Advertising Sales 525 Articles

The Hindu creates nostalgic, engaging campaign for iconic brand

11 January 2023 By Lavanya Rangarajan

ABP Group sweetens the deal with Cadbury Gaane Mishti campaign, event

9 January 2023 By Sumilita Auddy

Mediahuis offers lessons from digital-focussed, post-COVID ad sales team restructure

3 January 2023 By Mark Challinor

Mediahuis shares lessons from ad sales team restructuring

3 January 2023 By Mark Challinor

These 3 advertising revenue generators offer opportunity in 2023

28 December 2022 By Christian Scherbel

Top Advertising Articles Viewed in the Past Month

Should advertisers worry about brand safety on social media?

27 December 2022 By Shazia Khan

Media companies are restructuring ad sales teams to reflect current needs

15 December 2022 By Sarah Schmidt, Elaine Sung, Michelle Palmer Jones

Ad sales teams support clients with new technology in changing environment

14 December 2022 By Sarah Schmidt, Paula Felps, Jessica Spiegel

The “feel-good bundle” needs to replace the forced advertisement bundle

11 December 2022 By Christian Scherbel

Advertisers are adapting to industry changes with focus on data, right buyers

8 December 2022 By Mark Challinor

Ad brands need more data to navigate privacy, consent

7 December 2022 By Mark Challinor

Ad brands need more data sources to navigate privacy, consent

6 December 2022 By Mark Challinor

Now, next, later ad strategy keeps Irish Times ad sales team focused

28 November 2022 By Mark Challinor

Irish Times, NTM plan for their advertising futures

23 November 2022 By Mark Challinor

The Guardian exemplifies media’s role in sustainability

14 November 2022 By Mark Challinor

Is your media sales team happy?

8 November 2022 By Mark Challinor

The future of media ad sales involves happy team members

8 November 2022 By Mark Challinor

Integrating lead generation into shoppable holiday ads offers opportunity for publishers

31 October 2022 By Matthew Snyder

What factors are driving the news industry’s revenue challenges?

25 October 2022 By Justin Eisenband

Mathrubhumi leverages annual Onam festival to grow volume and revenue

24 October 2022 By Paula Felps

5 advertising strategies for media in recessionary times

12 October 2022 By Mark Challinor

These 5 strategies can help recession proof your ad business

11 October 2022 By Mark Challinor

Examiner Group creates dynamic advertising experience for EZ Living Interiors

11 October 2022 By Brendan Whyte

Weather-related ads show power of contextual advertising

6 October 2022 By Matthew Snyder

Direct advertising has its pros and cons

28 September 2022 By Mark Challinor

Direct advertising, self-serve advertising have their pros and cons

27 September 2022 By Mark Challinor

Multichannel travel, tourism ad campaigns highlight local destinations at Jersey's Best

19 September 2022 By Hunter Hulbert

Is Apple News an option for local news publishers?

31 August 2022 By Matthew Snyder

The new digital ad ecosystem relies on these 5 components

31 August 2022 By Paula Felps

6 things media companies should know about ad tech companies

21 August 2022 By Mark Challinor

These 5 ad tech trends are important to watch

17 August 2022 By Mark Challinor

Branded content can improve ad reach and boost revenue

17 August 2022 By Paula Felps

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