Topics Advertising

Programmatic + Digital Advertising + Classifieds 59 Articles

Ekstra Bladet prepares for a privacy-centric advertising ecosystem

11 May 2022 By Paula Felps

Kölner Stadtanzeiger finds success selling direct, regionally focused advertising

25 April 2022 By Christian Scherbel

News publishers can create revenue, maintain integrity by back-populating native ads

3 April 2022 By Axel Wolrath

Small advertisers can be converted to digital with 3 solutions

16 March 2022 By Jessica Spiegel

4 drivers help create digital offerings that scale for local advertisers

2 March 2022 By Christian Scherbel

Top Advertising Articles Viewed in the Past Month

New European law protects readers, media from real-time bidding dangers

16 February 2022 By Michelle Palmer Jones

Dagbladet sees value in its free site, doesn’t go “all in” on a paywall model

13 February 2022 By Alexandra Beverfjord

Serve local advertisers by scaling digital direct sales in the long tail of print

30 January 2022 By Christian Scherbel

High-quality advertising campaigns take advantage of print, digital spaces

16 January 2022 By Lewis Boulton

INM’s Programmatic Plus takes advertising to the next level

29 November 2021 By Brian Sheehan

Customer experience reaches new highs with smarter ad data, tech

16 November 2021 By Mark Challinor

A growing number of publishers automate real estate coverage — here’s why

5 October 2021 By Cecilia Campbell

Personalised search calendar yields data for high-performing content

20 September 2021 By Lovisa Bergström

Diar's “coopetition” model increases subscriptions for Aller and Amedia

8 August 2021 By Paula Felps

Lloyds Banking Group, Audi lean into eye-catching digital ads

13 June 2021 By Hannah Ohm Thomas

Reach PLC shares 3 pillars of digital transformation

24 March 2021 By Shelley Seale

Tesco, Netflix, Subway are among most eye-catching UK ads of 2021 so far

24 March 2021 By Hannah Ohm Thomas

Gazeta Wyborcza mines its articles to better target ads by context

18 March 2021 By Greg Piechota

Ekstra Bladet develops tech behind contextual advertising

7 March 2021 By Greg Piechota

VOL.AT becomes first climate-neutral online news platform

4 January 2021 By Paula Felps

Dennis Publishing boosts revenue through acquisitions and affiliate content-to-commerce models

18 November 2020 By Dawn McMullan

Independent balances needs of ad model with reader engagement through segmentation

8 November 2020 By Shelley Seale

Schibsted branded content campaign creates interest in everyday travel for advertiser

4 November 2020 By David Gustavsen Tvetene

How Aftonbladet is capitalising on a new revenue stream: e-commerce

4 October 2020 By Shelley Seale

The Guardian shares its programmatic strategy as third-party data disappears

23 September 2020 By Shelley Seale

Using first-party data, Mediahuis Data Studio grows data-driven ad campaigns

19 August 2020 By Heleen De Winne

How to optimise ad revenue without sacrificing user experience

29 July 2020 By Shelley Seale

The coronavirus crisis is a media crisis, but it could be worse

29 June 2020 By Eirik H. Winsnes

Facebook Shops launches amid global lockdown

2 June 2020 By Lorna White

With third-party cookies in the rearview mirror, why media should celebrate

13 May 2020 By Brie Logsdon, Paula Felps, Dawn McMullan

5 case studies in data beyond third-party cookies

13 May 2020 By Brie Logsdon, Paula Felps, Shelley Seale

Is news media ready for the growth opportunities in a cookieless future?

29 April 2020 By Shelley Seale

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