Topics Advertising

Native Advertising + Self-Service Advertising + Mobile Advertising 31 Articles

News publishers can create revenue, maintain integrity by back-populating native ads

3 April 2022 By Axel Wolrath

Adresseavisen’s visual campaign emphasises the importance of sustainability for local ad client

2 September 2021 By Michelle Bjellmo

Schibsted Partnerstudio creates playful video campaign for Nordic retail giant

27 July 2021 By Mads Gudim Burheim

24sata partners with miss7 brand on #Pinkypromiss native ad campaign

2 June 2021 By Petra Dugandžić, Nives Jekić, Ante Franotović

Ekstra Bladet turns its Web site into a home cinema during lockdown

31 May 2021 By Joen Jay Dahl

Top Advertising Articles Viewed in the Past Month

Irish Times video + print campaign drives success for Land Rover

12 November 2020 By Paula Felps

Schibsted branded content campaign creates interest in everyday travel for advertiser

4 November 2020 By David Gustavsen Tvetene

How to optimise ad revenue without sacrificing user experience

29 July 2020 By Shelley Seale

Facebook Shops launches amid global lockdown

2 June 2020 By Lorna White

Bonnier and partners team up against climate change with successful native ad campaign

2 February 2020 By Therese Färsjö

24sata advertisers engage Millennials with campaign about female sexuality

27 January 2020 By Tea Tolić & Marko Janković

Mobile trends for 2020: apps, advertising, and AI

18 December 2019 By Shelley Seale

Ekstra Bladet, JP/Politikens Hus launch platform to address third-party data blocking

9 December 2019 By Signe Skarequist & Kasper Worm-Petersen

Direct-to-consumer publishers, advertisers brands must focus on strengths, not sales

20 November 2019 By Lorna White

6 feature checklist of a powerful mobile strategy

11 November 2019 By Mark Challinor

Is mobile the future of television for advertisers?

6 October 2019 By Lorna White

Does media’s advertising past + its audience present equal the revenue future?

2 October 2019 By Dawn McMullan

5 media companies share their successful advertising strategies

23 September 2019 By Newsplexer Projects

Schibsted’s grocery research proves mobile advertising ROI

15 September 2019 By Tomas Schultz

Der Tag app uses automatic content curation to grow digital subscriptions

8 September 2019 By Nico Wilfer

Schibsted study identifies what really makes a native ad campaign successful

2 September 2019 By Alexander Frid Kahn

News UK shares its ongoing debate between editorial and advertorial

25 July 2019 By Shelley Seale

Schibsted develops innovative ad format for mobile gifting campaigns

9 July 2019 By Tomas Schultz

Ekstra Bladet connects female Millennials, advertisers with Shero niche media brand

30 June 2019 By Mette Pabst

How to monetise mobile storytelling’s future

12 May 2019 By Mark Challinor

Localised messaging elevates brands from mainstream advertising

9 April 2019 By Lorna White

Voucher codes, mobile coupons are key audience, advertising engagement tools

26 February 2019 By Mark Challinor

Russmedia increases logins, engagement, revenue with gamification model

6 February 2019 By Shelley Seale

Why a mobile-first, commercial audit is imperative to publishers

5 December 2018 By Mark Challinor

Styria connects auto advertiser with women through sponsored content

15 October 2018 By Elisabeth Sonnleitner

UK digital ad spend continues to focus on mobile

30 September 2018 By Lorna White

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