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Topics Advertising

Native Advertising + Digital Advertising + Advertising: Other + Brand Studios 59 Articles

Post-pandemic realities require a new approach to advertising

10 August 2022 By Paula Felps

Sponsored content offers opportunity for media to grow revenue

10 August 2022 By Matthew Snyder

News publishers are strongly positioned to grow affiliate e-commerce revenue models

25 July 2022 By Justin Eisenband

In-banner video ads should be a top priority for news publishers

25 May 2022 By Matthew Snyder

Content, ad relevance take on a growing role in digital media

26 April 2022 By Rebecca Alter

Top Advertising Articles Viewed in the Past Month

Research shows why media advertisers need to invest in video

20 April 2022 By Jessica Spiegel

Is content marketing the new weapon in the advertiser toolbox?

16 February 2022 By Mark Challinor

Is content marketing the new weapon in our advertiser toolbox?

15 February 2022 By Mark Challinor

Does home delivery as we know it still make sense?

5 January 2022 By Zachary Kempner, Ken Harding, Justin Eisenband

Winning the media buying process starts with loving your brand

4 November 2021 By Mark Challinor

Is BuzzFeed’s approach to advertising a lesson for all news publishers?

11 October 2021 By Mark Challinor

Apple Pay dominates mobile payments in the wake of COVID-19

24 August 2021 By Lorna White

YouTube, newsletters underpin content marketing trends coming out of pandemic

2 June 2021 By Sean Stanleigh

Advance Media connects students and colleges with virtual fair

28 March 2021 By Matthew Sourwine

3 strategic changes are necessary for a consumer-centric business model

15 March 2021 By Ken Harding & Justin Eisenband

In-house branded content agency The Kit proves a creative revenue stream for Torstar

16 December 2020 By Shelley Seale

Wall Street Journal, Spotify partnership attracts followers, sponsorship opportunities

12 October 2020 By Brielle Buis

Spokesman-Review’s COVID ad campaign brings in US$200,000+, supports local businesses

10 August 2020 By Kathleen Coleman

With third-party cookies in the rearview mirror, why media should celebrate

13 May 2020 By Brie Logsdon, Paula Felps, Dawn McMullan

5 case studies in data beyond third-party cookies

13 May 2020 By Brie Logsdon, Paula Felps, Shelley Seale

Programmatic has taken a huge hit, but opportunities can be found

12 May 2020 By Brie Logsdon & Dawn McMullan

Advertising in crisis: the long and winding road back

11 May 2020 By Earl J. Wilkinson

Gannett, Irish Times, Infoglobo share advertising rebound strategies

11 May 2020 By Brie Logsdon

Research shows where the COVID-19 bump sits and how Facebook ads are faring

4 May 2020 By Grzegorz Piechota

Is news media ready for the growth opportunities in a cookieless future?

29 April 2020 By Shelley Seale

Press Democrat helps local businesses get word out during lockdown

27 April 2020 By Karleen Arnink-Pate

Globe and Mail helps content advertisers in face of COVID-19

12 April 2020 By Garth Thomas

Economic predictions + cost takeout measures publishers can implement now

8 April 2020 By Shelley Seale

7 ways publishers can help their advertisers right now

24 March 2020 By Ameet Shah

Independent restaurants need your B2C intervention — now

24 March 2020 By Earl J. Wilkinson

All advertising is local: connecting with customers when it matters most

23 March 2020 By Cathy Colliver

Simplifying the complex is key to helping marketing, advertising clients

22 December 2019 By Cathy Colliver

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