Topics Advertising

Native Advertising + Digital Advertising + New Product Development + Microsoft + Self-Service Advertising + COVID-19 385 Articles

Kölner Stadt-Anzeiger Medien turned 200 print-only advertisers into digital buyers

30 January 2023 By Christian Scherbel

Hindu Group creates successful branded content campaign for ed-tech start-up

22 January 2023 By Lavanya Rangarajan

Advertising thought leaders offer glimpses into 5 key trends

18 January 2023 By Mark Challinor

3 global advertising thought leaders weigh in on 2023 outlook

17 January 2023 By Mark Challinor

Braille cover wraps, clever partnerships lead way in 2023 print innovations

12 January 2023 By Lewis Boulton

Top Advertising Articles Viewed in the Past Month

The Hindu creates nostalgic, engaging campaign for iconic brand

11 January 2023 By Lavanya Rangarajan

Russmedia introduces employer reviews on job portal, increasing engagement for ländlejob.at

10 January 2023 By Claudia Nessler

The Irish Times takes its green initiatives to digital advertisers

5 January 2023 By Hannah Bates

City Press creates Money Makeover boot camp with financial services client

5 January 2023 By Gayle Edmunds

Mediahuis offers lessons from digital-focussed, post-COVID ad sales team restructure

3 January 2023 By Mark Challinor

These 3 advertising revenue generators offer opportunity in 2023

28 December 2022 By Christian Scherbel

News publishers hold natural advantages in evolving events space

26 December 2022 By Razlan Manjaji

Slobodna Dalmacija touches the past with modern flavour in ad campaign for bakery

22 December 2022 By Vlado Ozretić

Media companies are restructuring ad sales teams to reflect current needs

15 December 2022 By Sarah Schmidt, Elaine Sung, Michelle Palmer Jones

Ad sales teams support clients with new technology in changing environment

14 December 2022 By Sarah Schmidt, Paula Felps, Jessica Spiegel

Reader acceptance of ad-supported video opens door for personalised content

13 December 2022 By Matthew Snyder

The “feel-good bundle” needs to replace the forced advertisement bundle

11 December 2022 By Christian Scherbel

City Press, Daily Sun increase engagement with ad campaign about menstruation

11 December 2022 By Gayle Edmunds

ABP extends its reach by creating new ad solutions during national festival

30 November 2022 By Paula Felps

NTM reimagines its digital ad business for 2026

29 November 2022 By Mark Challinor

Irish Times, NTM plan for their advertising futures

23 November 2022 By Mark Challinor

Bold ad pricing, new narrative required with looming recession

24 October 2022 By Christian Scherbel

Mathrubhumi leverages annual Onam festival to grow volume and revenue

24 October 2022 By Paula Felps

Newsletters, branded content help news media capitalise on first-party data

20 October 2022 By Amelia Labovitch

Hanza Media reinvents print with the GG Pop Up Paper

16 October 2022 By Srđan Sandić

Examiner Group creates dynamic advertising experience for EZ Living Interiors

11 October 2022 By Brendan Whyte

Weather-related ads show power of contextual advertising

6 October 2022 By Matthew Snyder

Self-service advertising has many pros for media companies, advertisers

2 October 2022 By Mark Challinor

Direct advertising has its pros and cons

28 September 2022 By Mark Challinor

Direct advertising, self-serve advertising have their pros and cons

27 September 2022 By Mark Challinor

Trusted branded content is a revenue win

13 September 2022 By Mark Challinor

E-commerce initiative pays off with SHOP by SPH Media

12 September 2022 By Amy Leo

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