Topics Advertising

New Product Development + Mobile Advertising + Brand Studios + Advertising Sales + Advertising Retention 16 Articles

Branded content can improve ad reach and boost revenue

17 August 2022 By Paula Felps

Jagran New Media rejuvenated data research to increase advertising revenue, monetisation

20 January 2022 By Shelley Seale

Amar Ujala’s Shubh Labh 2020 brings retailers, consumers together

14 November 2021 By Neha Sikri

Jagran New Media advertiser capitalises on Olympics with campaign video

9 September 2021 By Priyanka Sharma

Daily Prothom Alo’s ad campaign bridges print and digital platforms

23 August 2021 By Matiur Rahman

Top Advertising Articles Viewed in the Past Month

Kompas celebrates 55 years with COVID reality interactive project

3 May 2021 By Tarrence Karmelia Kontessa Palar

Malayala Manorama shares digital classifieds revenue success

22 April 2021 By Shelley Seale

Times Internet sees 70%+ profit margin from MensXP content-to-commerce brand

14 December 2020 By Dawn McMullan

Divya Bhaskar’s “toolkit” puts innovation on display for advertisers

13 December 2020 By Paula Felps

Mathrubhumi Group ad initiative delivers exceptional results during Onam 2020

13 October 2020 By M.V. Shreyams Kumar

Research decodes consumer, advertiser sentiment in South Asia post-COVID

4 June 2020 By Shelley Seale

Facebook Shops launches amid global lockdown

2 June 2020 By Lorna White

How COVID-19 has impacted India’s media and entertainment sector

12 May 2020 By Shelley Seale

Pandemic’s effects require strategic action from India’s print industry

13 April 2020 By Prakasam Peesapati

Bennett Coleman & Co. streamlines, reduces costs with digital ad sales, pricing ecosystem

20 May 2019 By Raman Agarwal

Hindu Group study pinpoints strengths of print advertising

29 October 2018 By Dr. Sathya Sriram

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