Topics Advertising

New Product Development + Facebook + Digital Advertising + Apple + E-Commerce 70 Articles

Right mixture of cross-media ad offers will bring in revenue

6 July 2022 By Mark Challinor

The right mixture of cross-media ad offers will bring in revenue

5 July 2022 By Mark Challinor

UK advertising alliance drives media publisher revenue

14 June 2022 By Danny Spears

NTM shares its mission to become Sweden’s best advertising sales organisation

8 June 2022 By Paula Felps

Ekstra Bladet prepares for a privacy-centric advertising ecosystem

11 May 2022 By Paula Felps

Top Advertising Articles Viewed in the Past Month

Kölner Stadtanzeiger finds success selling direct, regionally focused advertising

25 April 2022 By Christian Scherbel

News publishers can create revenue, maintain integrity by back-populating native ads

3 April 2022 By Axel Wolrath

Telegraph collects data for newsroom to underpin subscription-first model

21 March 2022 By Michelle Palmer Jones

Small advertisers can be converted to digital with 3 solutions

16 March 2022 By Jessica Spiegel

4 drivers help create digital offerings that scale for local advertisers

2 March 2022 By Christian Scherbel

New European law protects readers, media from real-time bidding dangers

16 February 2022 By Michelle Palmer Jones

Dagbladet sees value in its free site, doesn’t go “all in” on a paywall model

13 February 2022 By Alexandra Beverfjord

Serve local advertisers by scaling digital direct sales in the long tail of print

30 January 2022 By Christian Scherbel

Helsingin Sanomat reinvented print media for younger audiences

19 January 2022 By Shelley Seale

High-quality advertising campaigns take advantage of print, digital spaces

16 January 2022 By Lewis Boulton

INM’s Programmatic Plus takes advertising to the next level

29 November 2021 By Brian Sheehan

Customer experience reaches new highs with smarter ad data, tech

16 November 2021 By Mark Challinor

4 tools help news publishers prepare for disappearance of third-party cookies

24 October 2021 By Christoph Pleitgen

A growing number of publishers automate real estate coverage — here’s why

5 October 2021 By Cecilia Campbell

Personalised search calendar yields data for high-performing content

20 September 2021 By Lovisa Bergström

Diar's “coopetition” model increases subscriptions for Aller and Amedia

8 August 2021 By Paula Felps

Lloyds Banking Group, Audi lean into eye-catching digital ads

13 June 2021 By Hannah Ohm Thomas

The rise of direct e-commerce offers media a smart revenue path

23 May 2021 By David Jeremias Vogt

Dagens Nyheter e-commerce revenue stream doubles since 2019 launch

14 April 2021 By Shelley Seale

Reach PLC shares 3 pillars of digital transformation

24 March 2021 By Shelley Seale

Tesco, Netflix, Subway are among most eye-catching UK ads of 2021 so far

24 March 2021 By Hannah Ohm Thomas

Gazeta Wyborcza mines its articles to better target ads by context

18 March 2021 By Greg Piechota

NRC launches its NRC Audio App podcast platform

8 March 2021 By Paula Felps

Ekstra Bladet develops tech behind contextual advertising

7 March 2021 By Greg Piechota

VOL.AT becomes first climate-neutral online news platform

4 January 2021 By Paula Felps

Dennis Publishing boosts revenue through acquisitions and affiliate content-to-commerce models

18 November 2020 By Dawn McMullan

Independent balances needs of ad model with reader engagement through segmentation

8 November 2020 By Shelley Seale

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