Topics Advertising

New Product Development + Advertising Retention + Marketing Services + Mobile Advertising + Native Advertising + Apple + Google + Adblocking 33 Articles

Torstar helps industry association celebrate its centenary

18 August 2022 By Justin Sherwood

Sponsored content offers opportunity for media to grow revenue

10 August 2022 By Matthew Snyder

Is content marketing the new weapon in the advertiser toolbox?

16 February 2022 By Mark Challinor

Is content marketing the new weapon in our advertiser toolbox?

15 February 2022 By Mark Challinor

Canadian Liberals’ first 100 days prioritise level digital playing field

4 November 2021 By L. Carol Christopher

Apple Pay dominates mobile payments in the wake of COVID-19

24 August 2021 By Lorna White

Tribune creates virtual holiday experience for advertisers in 5 markets

5 April 2021 By Laura Strom

Advance Media connects students and colleges with virtual fair

28 March 2021 By Matthew Sourwine

Virtual product trials improve Globe and Mail’s product development

28 February 2021 By Garth Thomas

Tampa Bay Times moves to print publishing twice a week

21 December 2020 By Brie Logsdon

In-house branded content agency The Kit proves a creative revenue stream for Torstar

16 December 2020 By Shelley Seale

LNP initiative helps businesses challenged by COVID-19

2 December 2020 By Alexandra Henry

Globe and Mail offers 5 key insights to support advertisers, readers during COVID

22 October 2020 By Shelley Seale

Canadian publishers launch ad platform while Australian media battles renumeration with Big Tech

16 June 2020 By L. Carol Christopher

Listing service at Winnipeg Free Press connects businesses with customers amidst pandemic

4 May 2020 By Erin Lebar

What should strategic content marketing look like during (and after) COVID-19?

3 May 2020 By Sean Stanleigh

Press Democrat helps local businesses get word out during lockdown

27 April 2020 By Karleen Arnink-Pate

Research: Advertisers benefit from the credibility of news media

27 April 2020 By Erik Grimm

How to find marketing purpose during a pandemic

19 April 2020 By Cathy Colliver

Simplifying the complex is key to helping marketing, advertising clients

22 December 2019 By Cathy Colliver

Bay Area News Group increases digital advertising results with in-house SaaS platform

1 December 2019 By Olga Mitina

New York Times Readerscope turns article data into action

11 November 2019 By Kendell Timmers

Focus on the “why” of an advertising plan to win over clients

1 October 2019 By Darrell Kunken

5 current content marketing trends for media advertisers

8 September 2019 By Sean Stanleigh

Alabama Media Group’s hit social media series also wins big with advertisers

5 September 2019 By Sara Dyer

Research: Americans spend more time on mobile than watching TV

26 June 2019 By Lorna White

Chicago Tribune’s Studio 1847 exceeds targets with Groupon Coupon native ad campaign

4 June 2019 By Laura Strom

From Amazon to local advertisers, 5 news brands learn to better engage

15 May 2019 By Dawn McMullan

Bloomberg advertising format is responsive to client, user

15 April 2019 By Carlos Mella

Advertising sales reps must develop data + trust for deeper partnerships

10 April 2019 By Darrell Kunken

How Newsday incorporates audience testing to unify product vision

9 April 2019 By Matthew Cassella

Advertising clients need help honouring privacy laws while mining key data

24 February 2019 By Darrell Kunken

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