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Topics Advertising

New Product Development + Advertising Retention + Brand Studios + Advertising Sales + Advertising: Other + Apple 1,066 Articles

Questions ad teams should ask themselves re: the media planner’s process

31 January 2023 By Mark Challinor

Questions ad teams should ask themselves about the media planner’s process

31 January 2023 By Mark Challinor

Ekstra Bladet teams with software company to explain whistleblower law

19 January 2023 By Joen Jay Dahl

Russmedia introduces employer reviews on job portal, increasing engagement for ländlejob.at

10 January 2023 By Claudia Nessler

What will 2023 bring to news media advertising teams and advertisers?

4 January 2023 By Mark Challinor

Top Advertising Articles Viewed in the Past Month

Mediahuis offers lessons from digital-focussed, post-COVID ad sales team restructure

3 January 2023 By Mark Challinor

Mediahuis shares lessons from ad sales team restructuring

3 January 2023 By Mark Challinor

These 3 advertising revenue generators offer opportunity in 2023

28 December 2022 By Christian Scherbel

Should advertisers worry about brand safety on social media?

27 December 2022 By Shazia Khan

Media companies are restructuring ad sales teams to reflect current needs

15 December 2022 By Sarah Schmidt, Elaine Sung, Michelle Palmer Jones

Ad sales teams support clients with new technology in changing environment

14 December 2022 By Sarah Schmidt, Paula Felps, Jessica Spiegel

Reader acceptance of ad-supported video opens door for personalised content

13 December 2022 By Matthew Snyder

The “feel-good bundle” needs to replace the forced advertisement bundle

11 December 2022 By Christian Scherbel

Advertisers are adapting to industry changes with focus on data, right buyers

8 December 2022 By Mark Challinor

Ad brands need more data to navigate privacy, consent

7 December 2022 By Mark Challinor

Ad brands need more data sources to navigate privacy, consent

6 December 2022 By Mark Challinor

Now, next, later ad strategy keeps Irish Times ad sales team focused

28 November 2022 By Mark Challinor

Irish Times, NTM plan for their advertising futures

23 November 2022 By Mark Challinor

Spotify created 3 products to address challenges for podcast advertisers

8 November 2022 By Paula Felps

Is your media sales team happy?

8 November 2022 By Mark Challinor

The future of media ad sales involves happy team members

8 November 2022 By Mark Challinor

Integrating lead generation into shoppable holiday ads offers opportunity for publishers

31 October 2022 By Matthew Snyder

News publishers find ways to make climate journalism sustainable, credible

27 October 2022 By Peter Bale

Daily Maverick funds climate journalism project with bank sponsor

26 October 2022 By Peter Bale

Climate journalism can also be good business

26 October 2022 By Peter Bale

What factors are driving the news industry’s revenue challenges?

25 October 2022 By Justin Eisenband

Mathrubhumi leverages annual Onam festival to grow volume and revenue

24 October 2022 By Paula Felps

Hanza Media reinvents print with the GG Pop Up Paper

16 October 2022 By Srđan Sandić

5 advertising strategies for media in recessionary times

12 October 2022 By Mark Challinor

These 5 strategies can help recession proof your ad business

11 October 2022 By Mark Challinor

Direct advertising, self-serve advertising have their pros and cons

27 September 2022 By Mark Challinor

In a time of crisis, research shows readers will pay for news

19 September 2022 By Ernst Poulsen

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