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Multi-Platform Advertising + Programmatic + Apple + Advertising Sales + Facebook + Print Advertising 735 Articles

Kölner Stadt-Anzeiger Medien turned 200 print-only advertisers into digital buyers

30 January 2023 By Christian Scherbel

Hindu Group creates successful branded content campaign for ed-tech start-up

22 January 2023 By Lavanya Rangarajan

Braille cover wraps, clever partnerships lead way in 2023 print innovations

12 January 2023 By Lewis Boulton

The Hindu creates nostalgic, engaging campaign for iconic brand

11 January 2023 By Lavanya Rangarajan

ABP Group sweetens the deal with Cadbury Gaane Mishti campaign, event

9 January 2023 By Sumilita Auddy

Top Advertising Articles Viewed in the Past Month

Mediahuis offers lessons from digital-focussed, post-COVID ad sales team restructure

3 January 2023 By Mark Challinor

Mediahuis shares lessons from ad sales team restructuring

3 January 2023 By Mark Challinor

Maharashtra Times plants the seeds to celebrate World Environment Day in print campaign

2 January 2023 By Sharad Mehrotra

These 3 advertising revenue generators offer opportunity in 2023

28 December 2022 By Christian Scherbel

Media companies are restructuring ad sales teams to reflect current needs

15 December 2022 By Sarah Schmidt, Elaine Sung, Michelle Palmer Jones

Ad sales teams support clients with new technology in changing environment

14 December 2022 By Sarah Schmidt, Paula Felps, Jessica Spiegel

The “feel-good bundle” needs to replace the forced advertisement bundle

11 December 2022 By Christian Scherbel

Advertisers are adapting to industry changes with focus on data, right buyers

8 December 2022 By Mark Challinor

Ad brands need more data to navigate privacy, consent

7 December 2022 By Mark Challinor

Ad brands need more data sources to navigate privacy, consent

6 December 2022 By Mark Challinor

The “golden quarter” is promising for some Black Friday advertisers

5 December 2022 By Lewis Boulton

ABP extends its reach by creating new ad solutions during national festival

30 November 2022 By Paula Felps

Now, next, later ad strategy keeps Irish Times ad sales team focused

28 November 2022 By Mark Challinor

Irish Times, NTM plan for their advertising futures

23 November 2022 By Mark Challinor

The Guardian exemplifies media’s role in sustainability

14 November 2022 By Mark Challinor

Is your media sales team happy?

8 November 2022 By Mark Challinor

The future of media ad sales involves happy team members

8 November 2022 By Mark Challinor

Integrating lead generation into shoppable holiday ads offers opportunity for publishers

31 October 2022 By Matthew Snyder

What factors are driving the news industry’s revenue challenges?

25 October 2022 By Justin Eisenband

Bold ad pricing, new narrative required with looming recession

24 October 2022 By Christian Scherbel

Mathrubhumi leverages annual Onam festival to grow volume and revenue

24 October 2022 By Paula Felps

UK news brands, advertisers support readers navigating cost-of-living crisis

18 October 2022 By Lewis Boulton

Hanza Media reinvents print with the GG Pop Up Paper

16 October 2022 By Srđan Sandić

Examiner Group creates dynamic advertising experience for EZ Living Interiors

11 October 2022 By Brendan Whyte

Weather-related ads show power of contextual advertising

6 October 2022 By Matthew Snyder

Direct advertising has its pros and cons

28 September 2022 By Mark Challinor

Direct advertising, self-serve advertising have their pros and cons

27 September 2022 By Mark Challinor

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