Topics Advertising

Microsoft + E-Commerce + Self-Service Advertising + Advertising: Other + COVID-19 + Multi-Platform Advertising 39 Articles

Spotify created 3 products to address challenges for podcast advertisers

8 November 2022 By Paula Felps

What factors are driving the news industry’s revenue challenges?

25 October 2022 By Justin Eisenband

News publishers are strongly positioned to grow affiliate e-commerce revenue models

25 July 2022 By Justin Eisenband

Is content marketing the new weapon in our advertiser toolbox?

15 February 2022 By Mark Challinor

Books, sports merchandise offer compelling e-commerce opportunities

4 January 2022 By Phil Schroder

Top Advertising Articles Viewed in the Past Month

Is BuzzFeed’s approach to advertising a lesson for all news publishers?

11 October 2021 By Mark Challinor

NBC streams holiday shopping event from pandemic-safe sets

7 June 2021 By Dana Haller

YouTube, newsletters underpin content marketing trends coming out of pandemic

2 June 2021 By Sean Stanleigh

Sports marketing makes pivot in 2020, advertisers get back in the game

17 December 2020 By Sean Stanleigh

LNP initiative helps businesses challenged by COVID-19

2 December 2020 By Alexandra Henry

Advance Local increases ad revenue stream through podcasting

11 November 2020 By Shelley Seale

Globe and Mail offers 5 key insights to support advertisers, readers during COVID

22 October 2020 By Shelley Seale

Wall Street Journal, Spotify partnership attracts followers, sponsorship opportunities

12 October 2020 By Brielle Buis

Spokesman-Review’s COVID ad campaign brings in US$200,000+, supports local businesses

10 August 2020 By Kathleen Coleman

These 4 e-commerce pandemic trends are likely to stay

29 June 2020 By Jessica Robinson

Advertising in crisis: the long and winding road back

11 May 2020 By Earl J. Wilkinson

Gannett, Irish Times, Infoglobo share advertising rebound strategies

11 May 2020 By Brie Logsdon

Research shows where the COVID-19 bump sits and how Facebook ads are faring

4 May 2020 By Grzegorz Piechota

Listing service at Winnipeg Free Press connects businesses with customers amidst pandemic

4 May 2020 By Erin Lebar

Press Democrat helps local businesses get word out during lockdown

27 April 2020 By Karleen Arnink-Pate

Globe and Mail helps content advertisers in face of COVID-19

12 April 2020 By Garth Thomas

Economic predictions + cost takeout measures publishers can implement now

8 April 2020 By Shelley Seale

Independent restaurants need your B2C intervention — now

24 March 2020 By Earl J. Wilkinson

Simplifying the complex is key to helping marketing, advertising clients

22 December 2019 By Cathy Colliver

Bay Area News Group increases digital advertising results with in-house SaaS platform

1 December 2019 By Olga Mitina

How news media companies can grow revenue through promotions

23 October 2019 By Shelley Seale

5 current content marketing trends for media advertisers

8 September 2019 By Sean Stanleigh

Helping advertisers use business outcomes as a form of attribution

12 August 2019 By Darrell Kunken

Where should analytics live within a media organisation?

7 July 2019 By Matt Lindsay

How the move from product-first to customer-first changed news brands

27 June 2019 By Shelley Seale

Key to digital advertising: viewability metrics

14 May 2019 By Newsplexer Projects

Ledger Dispatch uses AR to boost ad revenue, bring print news to life

1 May 2019 By Jack Mitchell

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