Topics Advertising

Google + Self-Service Advertising + Multi-Platform Advertising 236 Articles

The metaverse will offer these 6 practical opportunities for advertisers

22 June 2022 By Mark Challinor

A holistic digital advertising strategy can be print ad-centric

21 June 2022 By Matthew Snyder

NTM shares its mission to become Sweden’s best advertising sales organisation

8 June 2022 By Paula Felps

Local advertisers need easy, specialised solutions for digital packages

5 June 2022 By Christian Scherbel

E-commerce is here, so media companies need to create their strategy

25 May 2022 By Paula Felps

Top Advertising Articles Viewed in the Past Month

Five months into 2022, where is media advertising?

25 May 2022 By Mark Challinor

Media advertising 2022: Where are we now and what’s to come?

24 May 2022 By Mark Challinor

Ekstra Bladet prepares for a privacy-centric advertising ecosystem

11 May 2022 By Paula Felps

Collaborative selling to ad agencies builds trust in media companies

11 May 2022 By Mark Challinor

Collaborative selling to ad agencies builds trust in news media

10 May 2022 By Mark Challinor

First-party data, newsletters offer ad revenue opportunities to media

26 April 2022 By Mark Challinor

India’s competition watchdog follows up on publisher complaints about Google

20 February 2022 By L. Carol Christopher

Is content marketing the new weapon in our advertiser toolbox?

15 February 2022 By Mark Challinor

From FLoC to Topics: what the Google shift means for publishers

25 January 2022 By Earl J. Wilkinson

Customer experience reaches new highs with smarter ad data, tech

16 November 2021 By Mark Challinor

Canadian Liberals’ first 100 days prioritise level digital playing field

4 November 2021 By L. Carol Christopher

Herald Sun brings two of Australians’ passions together in COVID native ad campaign

2 November 2021 By Lisa Harries

Is programmatic advertising a better opportunity than direct sales?

1 November 2021 By Mark Challinor

ACCC report finds Google ad tech dominance harms media, makes 6 recommendations

17 October 2021 By L. Carol Christopher

Survey shares media companies’ thoughts on first-party data model

13 October 2021 By Shelley Seale

Why Chrome’s third-party cookie ban delay shouldn’t delay media’s response

9 September 2021 By Jesse Moeinifar

Google executives demystify the end of third-party cookies for INMA members

18 August 2021 By Shelley Seale

Google fined €500 million by France for series of infractions in negotiations with media

5 August 2021 By L. Carol Christopher

News companies can thrive after the (delayed) cookie apocalypse

30 June 2021 By Shelley Seale

YouTube, newsletters underpin content marketing trends coming out of pandemic

2 June 2021 By Sean Stanleigh

McKinsey partner shares advice on data privacy and media advertising

13 May 2021 By L. Carol Christopher

New INMA report aims to decode ad tech ecosystem for news publishers

29 April 2021 By Dawn McMullan

Legends Sir John Hegarty and Partha Sinha share thoughts on the future of media advertising

28 April 2021 By Shelley Seale

The trustworthiness of news organisations begins with a Google search

7 April 2021 By Katalina Deaven

The billion-dollar gap: Facebook, global news industry earn almost the same amount

5 April 2021 By Dr. Merja Myllylahti

Google confirms plans to end tracking users, forever changing digital advertising

4 March 2021 By Greg Piechota

What the third-party cookie apocalypse means for media analytics

24 February 2021 By Greg Piechota

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