Topics Advertising

Google + Apple + Social Media + Programmatic + Marketing Services + Self-Service Advertising 26 Articles

What factors are driving the news industry’s revenue challenges?

25 October 2022 By Justin Eisenband

Torstar helps industry association celebrate its centenary

18 August 2022 By Justin Sherwood

Sponsored content offers opportunity for media to grow revenue

10 August 2022 By Matthew Snyder

News publishers are strongly positioned to grow affiliate e-commerce revenue models

25 July 2022 By Justin Eisenband

In-banner video ads should be a top priority for news publishers

25 May 2022 By Matthew Snyder

Is content marketing the new weapon in our advertiser toolbox?

15 February 2022 By Mark Challinor

Canadian Liberals’ first 100 days prioritise level digital playing field

4 November 2021 By L. Carol Christopher

Apple Pay dominates mobile payments in the wake of COVID-19

24 August 2021 By Lorna White

YouTube, newsletters underpin content marketing trends coming out of pandemic

2 June 2021 By Sean Stanleigh

Tribune creates virtual holiday experience for advertisers in 5 markets

5 April 2021 By Laura Strom

Advance Media connects students and colleges with virtual fair

28 March 2021 By Matthew Sourwine

Canadian publishers launch ad platform while Australian media battles renumeration with Big Tech

16 June 2020 By L. Carol Christopher

Programmatic has taken a huge hit, but opportunities can be found

12 May 2020 By Brie Logsdon & Dawn McMullan

What should strategic content marketing look like during (and after) COVID-19?

3 May 2020 By Sean Stanleigh

Is news media ready for the growth opportunities in a cookieless future?

29 April 2020 By Shelley Seale

How to find marketing purpose during a pandemic

19 April 2020 By Cathy Colliver

7 ways publishers can help their advertisers right now

24 March 2020 By Ameet Shah

COVID-19 coverage sparks massive increases in subscription starts, engagement

23 March 2020 By Dawn McMullan

The short- and long-term impact of COVID-19 to news publishers

22 March 2020 By Ken Harding

Simplifying the complex is key to helping marketing, advertising clients

22 December 2019 By Cathy Colliver

Bay Area News Group increases digital advertising results with in-house SaaS platform

1 December 2019 By Olga Mitina

New York Times Readerscope turns article data into action

11 November 2019 By Kendell Timmers

5 current content marketing trends for media advertisers

8 September 2019 By Sean Stanleigh

Key to digital advertising: viewability metrics

14 May 2019 By Newsplexer Projects

Advertising sales reps must develop data + trust for deeper partnerships

10 April 2019 By Darrell Kunken

Advertising clients need help honouring privacy laws while mining key data

24 February 2019 By Darrell Kunken

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