Topics Advertising

Google 24 Articles

Ekstra Bladet prepares for a privacy-centric advertising ecosystem

11 May 2022 By Paula Felps

First-party data, newsletters offer ad revenue opportunities to media

26 April 2022 By Mark Challinor

India’s competition watchdog follows up on publisher complaints about Google

20 February 2022 By L. Carol Christopher

Is content marketing the new weapon in our advertiser toolbox?

15 February 2022 By Mark Challinor

From FLoC to Topics: what the Google shift means for publishers

25 January 2022 By Earl J. Wilkinson

Top Advertising Articles Viewed in the Past Month

Canadian Liberals’ first 100 days prioritise level digital playing field

4 November 2021 By L. Carol Christopher

ACCC report finds Google ad tech dominance harms media, makes 6 recommendations

17 October 2021 By L. Carol Christopher

Survey shares media companies’ thoughts on first-party data model

13 October 2021 By Shelley Seale

Why Chrome’s third-party cookie ban delay shouldn’t delay media’s response

9 September 2021 By Jesse Moeinifar

Google executives demystify the end of third-party cookies for INMA members

18 August 2021 By Shelley Seale

Google fined €500 million by France for series of infractions in negotiations with media

5 August 2021 By L. Carol Christopher

News companies can thrive after the (delayed) cookie apocalypse

30 June 2021 By Shelley Seale

McKinsey partner shares advice on data privacy and media advertising

13 May 2021 By L. Carol Christopher

New INMA report aims to decode ad tech ecosystem for news publishers

29 April 2021 By Dawn McMullan

The trustworthiness of news organisations begins with a Google search

7 April 2021 By Katalina Deaven

The billion-dollar gap: Facebook, global news industry earn almost the same amount

5 April 2021 By Dr. Merja Myllylahti

Google confirms plans to end tracking users, forever changing digital advertising

4 March 2021 By Greg Piechota

What the third-party cookie apocalypse means for media analytics

24 February 2021 By Greg Piechota

Australia takes aim at Google’s dominance in ad technology

28 January 2021 By Robert Whitehead

COVID-19 proves m-commerce is here to stay

27 October 2020 By Lorna White

Infoglobo shares 5 COVID action plans to capture digital ad revenue

18 August 2020 By Shelley Seale

Apple announces IDFA, Google likely to follow

27 July 2020 By Lorna White

INMA report looks at advertising and data ramifications of third-party cookie phaseout

30 June 2020 By Dawn McMullan

Canadian publishers launch ad platform while Australian media battles renumeration with Big Tech

16 June 2020 By L. Carol Christopher

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