ALERT: New York World Congress early (discounted) registration deadline is today

INMA

☰
Join INMA

Topics Advertising

E-Commerce + Social Media + Mobile Advertising + Apple + Native Advertising 41 Articles

Media companies are experimenting with wine as a commerce, community builder

21 February 2023 By Jodie Hopperton

Slobodna Dalmacija touches the past with modern flavour in ad campaign for bakery

22 December 2022 By Vlado Ozretić

The Independent shares e-commerce strategies for new revenue

2 November 2022 By Paula Felps

Examiner Group creates dynamic advertising experience for EZ Living Interiors

11 October 2022 By Brendan Whyte

NTM refreshes its social media strategy, doesn’t focus on pageviews

9 May 2022 By Jens Pettersson

News publishers can create revenue, maintain integrity by back-populating native ads

3 April 2022 By Axel Wolrath

4 tools help news publishers prepare for disappearance of third-party cookies

24 October 2021 By Christoph Pleitgen

Adresseavisen’s visual campaign emphasises the importance of sustainability for local ad client

2 September 2021 By Michelle Bjellmo

Schibsted Partnerstudio creates playful video campaign for Nordic retail giant

27 July 2021 By Mads Gudim Burheim

24sata partners with miss7 brand on #Pinkypromiss native ad campaign

2 June 2021 By Petra Dugandžić, Nives Jekić, Ante Franotović

Ekstra Bladet turns its Web site into a home cinema during lockdown

31 May 2021 By Joen Jay Dahl

The rise of direct e-commerce offers media a smart revenue path

23 May 2021 By David Jeremias Vogt

Dennis Publishing boosts revenue through acquisitions and affiliate content-to-commerce models

18 November 2020 By Dawn McMullan

Irish Times video + print campaign drives success for Land Rover

12 November 2020 By Paula Felps

Schibsted branded content campaign creates interest in everyday travel for advertiser

4 November 2020 By David Gustavsen Tvetene

How Aftonbladet is capitalising on a new revenue stream: e-commerce

4 October 2020 By Shelley Seale

How to optimise ad revenue without sacrificing user experience

29 July 2020 By Shelley Seale

As traditional media gains relevance over social media, what happens to advertising?

27 July 2020 By Erik Grimm

Facebook Shops launches amid global lockdown

2 June 2020 By Lorna White

Bonnier and partners team up against climate change with successful native ad campaign

2 February 2020 By Therese Färsjö

24sata advertisers engage Millennials with campaign about female sexuality

27 January 2020 By Tea Tolić & Marko Janković

Mobile trends for 2020: apps, advertising, and AI

18 December 2019 By Shelley Seale

Ekstra Bladet, JP/Politikens Hus launch platform to address third-party data blocking

9 December 2019 By Signe Skarequist & Kasper Worm-Petersen

Direct-to-consumer publishers, advertisers brands must focus on strengths, not sales

20 November 2019 By Lorna White

6 feature checklist of a powerful mobile strategy

11 November 2019 By Mark Challinor

Is mobile the future of television for advertisers?

6 October 2019 By Lorna White

Does media’s advertising past + its audience present equal the revenue future?

2 October 2019 By Dawn McMullan

5 media companies share their successful advertising strategies

23 September 2019 By Newsplexer Projects

Schibsted’s grocery research proves mobile advertising ROI

15 September 2019 By Tomas Schultz

Der Tag app uses automatic content curation to grow digital subscriptions

8 September 2019 By Nico Wilfer

Schibsted study identifies what really makes a native ad campaign successful

2 September 2019 By Alexander Frid Kahn

News UK shares its ongoing debate between editorial and advertorial

25 July 2019 By Shelley Seale

Region

Africa East Asia Europe Latin America Middle East North America South Asia South Pacific all regions

Topic

Advertising Audience Business Intelligence Leadership Marketing Newsrooms Product

Sub-Topics

Upcoming Events

See all INMA Events
By continuing to browse or by clicking “ACCEPT,” you agree to the storing of cookies on your device to enhance your site experience. To learn more about how we use cookies, please see our privacy policy.
x

I ACCEPT