Topics Advertising

E-Commerce + Programmatic + Multi-Platform Advertising 25 Articles

Braille cover wraps, clever partnerships lead way in 2023 print innovations

12 January 2023 By Lewis Boulton

The Independent shares e-commerce strategies for new revenue

2 November 2022 By Paula Felps

Examiner Group creates dynamic advertising experience for EZ Living Interiors

11 October 2022 By Brendan Whyte

Understanding the role of print advertising in a digital world

16 August 2022 By Chandler Wieberg

Right mixture of cross-media ad offers will bring in revenue

6 July 2022 By Mark Challinor

Top Advertising Articles Viewed in the Past Month

The right mixture of cross-media ad offers will bring in revenue

5 July 2022 By Mark Challinor

NTM shares its mission to become Sweden’s best advertising sales organisation

8 June 2022 By Paula Felps

Kölner Stadtanzeiger finds success selling direct, regionally focused advertising

25 April 2022 By Christian Scherbel

4 drivers help create digital offerings that scale for local advertisers

2 March 2022 By Christian Scherbel

New European law protects readers, media from real-time bidding dangers

16 February 2022 By Michelle Palmer Jones

Serve local advertisers by scaling digital direct sales in the long tail of print

30 January 2022 By Christian Scherbel

INM’s Programmatic Plus takes advertising to the next level

29 November 2021 By Brian Sheehan

Customer experience reaches new highs with smarter ad data, tech

16 November 2021 By Mark Challinor

4 tools help news publishers prepare for disappearance of third-party cookies

24 October 2021 By Christoph Pleitgen

The rise of direct e-commerce offers media a smart revenue path

23 May 2021 By David Jeremias Vogt

Dennis Publishing boosts revenue through acquisitions and affiliate content-to-commerce models

18 November 2020 By Dawn McMullan

Irish Times video + print campaign drives success for Land Rover

12 November 2020 By Paula Felps

How Aftonbladet is capitalising on a new revenue stream: e-commerce

4 October 2020 By Shelley Seale

The Guardian shares its programmatic strategy as third-party data disappears

23 September 2020 By Shelley Seale

24sata uses friendship as the foundation of Vichy advertising campaign

27 August 2020 By Marko Janković & Tea Tolić

As traditional media gains relevance over social media, what happens to advertising?

27 July 2020 By Erik Grimm

Is news media ready for the growth opportunities in a cookieless future?

29 April 2020 By Shelley Seale

COVID-19 coverage sparks massive increases in subscription starts, engagement

23 March 2020 By Dawn McMullan

Mobile trends for 2020: apps, advertising, and AI

18 December 2019 By Shelley Seale

Bonnier Next builds predictive, data-driven employment ad platform

11 December 2018 By Alexander Tatidis

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