Topics Advertising

E-Commerce + New Product Development + Video Advertising + Self-Service Advertising + Programmatic 205 Articles

Advertising thought leaders offer glimpses into 5 key trends

18 January 2023 By Mark Challinor

3 global advertising thought leaders weigh in on 2023 outlook

17 January 2023 By Mark Challinor

INMA President Maribel Perez Wadsworth shares news industry outlook for 2023

11 January 2023 By Paula Felps

Russmedia introduces employer reviews on job portal, increasing engagement for ländlejob.at

10 January 2023 By Claudia Nessler

The Irish Times takes its green initiatives to digital advertisers

5 January 2023 By Hannah Bates

Top Advertising Articles Viewed in the Past Month

City Press creates Money Makeover boot camp with financial services client

5 January 2023 By Gayle Edmunds

Reader acceptance of ad-supported video opens door for personalised content

13 December 2022 By Matthew Snyder

The Guardian exemplifies media’s role in sustainability

14 November 2022 By Mark Challinor

The future of media ad sales involves happy team members

8 November 2022 By Mark Challinor

The Independent shares e-commerce strategies for new revenue

2 November 2022 By Paula Felps

What factors are driving the news industry’s revenue challenges?

25 October 2022 By Justin Eisenband

Mathrubhumi leverages annual Onam festival to grow volume and revenue

24 October 2022 By Paula Felps

Hanza Media reinvents print with the GG Pop Up Paper

16 October 2022 By Srđan Sandić

Weather-related ads show power of contextual advertising

6 October 2022 By Matthew Snyder

Self-service advertising has many pros for media companies, advertisers

2 October 2022 By Mark Challinor

Direct advertising has its pros and cons

28 September 2022 By Mark Challinor

Direct advertising, self-serve advertising have their pros and cons

27 September 2022 By Mark Challinor

Multichannel travel, tourism ad campaigns highlight local destinations at Jersey's Best

19 September 2022 By Hunter Hulbert

The new digital ad ecosystem relies on these 5 components

31 August 2022 By Paula Felps

6 things media companies should know about ad tech companies

21 August 2022 By Mark Challinor

Sponsored content offers opportunity for media to grow revenue

10 August 2022 By Matthew Snyder

News media companies must embrace social commerce

25 July 2022 By Mark Challinor

News publishers are strongly positioned to grow affiliate e-commerce revenue models

25 July 2022 By Justin Eisenband

These 3 e-commerce priorities are the base of a successful programme

24 July 2022 By Mark Challinor

Local advertising offers opportunity in times of falling programmatic campaigns

20 July 2022 By Christian Scherbel

What media companies need to know about social commerce

19 July 2022 By Mark Challinor

Right mixture of cross-media ad offers will bring in revenue

6 July 2022 By Mark Challinor

The right mixture of cross-media ad offers will bring in revenue

5 July 2022 By Mark Challinor

The metaverse will change advertiser focus in these 10 ways

21 June 2022 By Mark Challinor

What can the metaverse offer media advertising clients?

21 June 2022 By Mark Challinor

UK advertising alliance drives media publisher revenue

14 June 2022 By Danny Spears

Local advertisers need easy, specialised solutions for digital packages

5 June 2022 By Christian Scherbel

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