Topics Advertising

E-Commerce + New Product Development + Multi-Platform Advertising + Apple + Self-Service Advertising 293 Articles

Kölner Stadt-Anzeiger Medien turned 200 print-only advertisers into digital buyers

30 January 2023 By Christian Scherbel

Advertising thought leaders offer glimpses into 5 key trends

18 January 2023 By Mark Challinor

3 global advertising thought leaders weigh in on 2023 outlook

17 January 2023 By Mark Challinor

Braille cover wraps, clever partnerships lead way in 2023 print innovations

12 January 2023 By Lewis Boulton

INMA President Maribel Perez Wadsworth shares news industry outlook for 2023

11 January 2023 By Paula Felps

Top Advertising Articles Viewed in the Past Month

The Hindu creates nostalgic, engaging campaign for iconic brand

11 January 2023 By Lavanya Rangarajan

Russmedia introduces employer reviews on job portal, increasing engagement for ländlejob.at

10 January 2023 By Claudia Nessler

ABP Group sweetens the deal with Cadbury Gaane Mishti campaign, event

9 January 2023 By Sumilita Auddy

These 3 advertising revenue generators offer opportunity in 2023

28 December 2022 By Christian Scherbel

Reader acceptance of ad-supported video opens door for personalised content

13 December 2022 By Matthew Snyder

ABP extends its reach by creating new ad solutions during national festival

30 November 2022 By Paula Felps

The Independent shares e-commerce strategies for new revenue

2 November 2022 By Paula Felps

Integrating lead generation into shoppable holiday ads offers opportunity for publishers

31 October 2022 By Matthew Snyder

Hanza Media reinvents print with the GG Pop Up Paper

16 October 2022 By Srđan Sandić

Examiner Group creates dynamic advertising experience for EZ Living Interiors

11 October 2022 By Brendan Whyte

Self-service advertising has many pros for media companies, advertisers

2 October 2022 By Mark Challinor

Direct advertising, self-serve advertising have their pros and cons

27 September 2022 By Mark Challinor

Is Apple News an option for local news publishers?

31 August 2022 By Matthew Snyder

6 things media companies should know about ad tech companies

21 August 2022 By Mark Challinor

Branded content can improve ad reach and boost revenue

17 August 2022 By Paula Felps

Understanding the role of print advertising in a digital world

16 August 2022 By Chandler Wieberg

Post-pandemic realities require a new approach to advertising

10 August 2022 By Paula Felps

Media companies must help brands add something extra

3 August 2022 By Paula Felps

News media companies must embrace social commerce

25 July 2022 By Mark Challinor

News publishers are strongly positioned to grow affiliate e-commerce revenue models

25 July 2022 By Justin Eisenband

These 3 e-commerce priorities are the base of a successful programme

24 July 2022 By Mark Challinor

Local advertising offers opportunity in times of falling programmatic campaigns

20 July 2022 By Christian Scherbel

What media companies need to know about social commerce

19 July 2022 By Mark Challinor

The metaverse will offer these 6 practical opportunities for advertisers

22 June 2022 By Mark Challinor

The metaverse will change advertiser focus in these 10 ways

21 June 2022 By Mark Challinor

A holistic digital advertising strategy can be print ad-centric

21 June 2022 By Matthew Snyder

What can the metaverse offer media advertising clients?

21 June 2022 By Mark Challinor

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