Topics Advertising

E-Commerce + New Product Development + Multi-Platform Advertising 17 Articles

Books, sports merchandise offer compelling e-commerce opportunities

4 January 2022 By Phil Schroder

Is BuzzFeed’s approach to advertising a lesson for all news publishers?

11 October 2021 By Mark Challinor

NBC streams holiday shopping event from pandemic-safe sets

7 June 2021 By Dana Haller

YouTube, newsletters underpin content marketing trends coming out of pandemic

2 June 2021 By Sean Stanleigh

Virtual product trials improve Globe and Mail’s product development

28 February 2021 By Garth Thomas

Top Advertising Articles Viewed in the Past Month

These 4 e-commerce pandemic trends are likely to stay

29 June 2020 By Jessica Robinson

Listing service at Winnipeg Free Press connects businesses with customers amidst pandemic

4 May 2020 By Erin Lebar

Bay Area News Group increases digital advertising results with in-house SaaS platform

1 December 2019 By Olga Mitina

How news media companies can grow revenue through promotions

23 October 2019 By Shelley Seale

5 current content marketing trends for media advertisers

8 September 2019 By Sean Stanleigh

Helping advertisers use business outcomes as a form of attribution

12 August 2019 By Darrell Kunken

From Amazon to local advertisers, 5 news brands learn to better engage

15 May 2019 By Dawn McMullan

Key to digital advertising: viewability metrics

14 May 2019 By Newsplexer Projects

Ledger Dispatch uses AR to boost ad revenue, bring print news to life

1 May 2019 By Jack Mitchell

Bloomberg advertising format is responsive to client, user

15 April 2019 By Carlos Mella

How Newsday incorporates audience testing to unify product vision

9 April 2019 By Matthew Cassella

Bay Area News Group launches digital advertising tool for Realtors

21 January 2019 By Olga Mitina

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