Topics Advertising

E-Commerce + Mobile Advertising + Brand Studios + Advertising Sales + Advertising Retention 55 Articles

Ekstra Bladet teams with software company to explain whistleblower law

19 January 2023 By Joen Jay Dahl

Mediahuis offers lessons from digital-focussed, post-COVID ad sales team restructure

3 January 2023 By Mark Challinor

Mediahuis shares lessons from ad sales team restructuring

3 January 2023 By Mark Challinor

Media companies are restructuring ad sales teams to reflect current needs

15 December 2022 By Sarah Schmidt, Elaine Sung, Michelle Palmer Jones

Ad sales teams support clients with new technology in changing environment

14 December 2022 By Sarah Schmidt, Paula Felps, Jessica Spiegel

Top Advertising Articles Viewed in the Past Month

Now, next, later ad strategy keeps Irish Times ad sales team focused

28 November 2022 By Mark Challinor

Irish Times, NTM plan for their advertising futures

23 November 2022 By Mark Challinor

The Independent shares e-commerce strategies for new revenue

2 November 2022 By Paula Felps

Understanding the role of print advertising in a digital world

16 August 2022 By Chandler Wieberg

Right mixture of cross-media ad offers will bring in revenue

6 July 2022 By Mark Challinor

The right mixture of cross-media ad offers will bring in revenue

5 July 2022 By Mark Challinor

UK advertising alliance drives media publisher revenue

14 June 2022 By Danny Spears

NTM shares its mission to become Sweden’s best advertising sales organisation

8 June 2022 By Paula Felps

Kölner Stadtanzeiger finds success selling direct, regionally focused advertising

25 April 2022 By Christian Scherbel

Small advertisers can be converted to digital with 3 solutions

16 March 2022 By Jessica Spiegel

4 drivers help create digital offerings that scale for local advertisers

2 March 2022 By Christian Scherbel

INM’s Programmatic Plus takes advertising to the next level

29 November 2021 By Brian Sheehan

4 tools help news publishers prepare for disappearance of third-party cookies

24 October 2021 By Christoph Pleitgen

Adresseavisen’s visual campaign emphasises the importance of sustainability for local ad client

2 September 2021 By Michelle Bjellmo

The rise of direct e-commerce offers media a smart revenue path

23 May 2021 By David Jeremias Vogt

Irish Times initiative boosts advertising partnerships during pandemic

10 February 2021 By Shelley Seale

Irish Times podcasts find perfect pairing with chocolatier

24 January 2021 By Paula Felps

Dennis Publishing boosts revenue through acquisitions and affiliate content-to-commerce models

18 November 2020 By Dawn McMullan

How Aftonbladet is capitalising on a new revenue stream: e-commerce

4 October 2020 By Shelley Seale

The Guardian shares its programmatic strategy as third-party data disappears

23 September 2020 By Shelley Seale

24sata uses friendship as the foundation of Vichy advertising campaign

27 August 2020 By Marko Janković & Tea Tolić

Using first-party data, Mediahuis Data Studio grows data-driven ad campaigns

19 August 2020 By Heleen De Winne

How to optimise ad revenue without sacrificing user experience

29 July 2020 By Shelley Seale

Facebook Shops launches amid global lockdown

2 June 2020 By Lorna White

Research: Advertisers benefit from the credibility of news media

27 April 2020 By Erik Grimm

Availability, cost efficiency are key factors in Sweden media’s e-learning platform for ad sales

9 March 2020 By Thomas Sundgren

Prioritising data for reader revenue versus advertising performance

6 February 2020 By Shelley Seale

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