Topics Advertising

Digital Advertising + Print Advertising 208 Articles

The billion-dollar gap: Facebook, global news industry earn almost the same amount

5 April 2021 By Dr. Merja Myllylahti

Advance Media connects students and colleges with virtual fair

28 March 2021 By Matthew Sourwine

Media advertising will feel pandemic hit until 2023

25 March 2021 By Shelley Seale

Reach PLC shares 3 pillars of digital transformation

24 March 2021 By Shelley Seale

Tesco, Netflix, Subway are among most eye-catching UK ads of 2021 so far

24 March 2021 By Hannah Ohm Thomas

Top Advertising Articles Viewed in the Past Month

Gazeta Wyborcza mines its articles to better target ads by context

18 March 2021 By Greg Piechota

SCMP leads the exit from the open marketplace

15 March 2021 By Ian Hocking

3 strategic changes are necessary for a consumer-centric business model

15 March 2021 By Ken Harding & Justin Eisenband

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3 ways publishers will go back to the future when the “cookiepocolypse” hits

14 March 2021 By Mark Zohar

Ekstra Bladet develops tech behind contextual advertising

7 March 2021 By Greg Piechota

Google confirms plans to end tracking users, forever changing digital advertising

4 March 2021 By Greg Piechota

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Times Group tackles essential issues by honouring creative ad campaigns

1 March 2021 By Malcolm Raphael

Bangalore Mirror partners with Volvo to thank doctors with personalised campaign

21 February 2021 By Venktesh Babu

How to create a first-party data strategy in the cookieless future

27 January 2021 By Shelley Seale

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Stibo DX: The What, Why, and How

INMA Elevate Scholar Thivhusiwi (Vhusi) Phadagi of Pretoria News

25 January 2021 By Paula Felps

VOL.AT becomes first climate-neutral online news platform

4 January 2021 By Paula Felps

Singapore Press Holdings campaign spurs physical retail shopping for advertisers

4 January 2021 By Fred Lai

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Southern Indian news publishers form alliance to increase digital advertising market share

3 January 2021 By Sushil Kumar Tyagi

Newsworks shares best print ads of 2020

22 December 2020 By Hannah Ohm Thomas

Times Internet sees 70%+ profit margin from MensXP content-to-commerce brand

14 December 2020 By Dawn McMullan

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As COVID hits print hard, Groupe Eco-Medias fights to keep print ad revenue

23 November 2020 By Brie Logsdon

Dennis Publishing boosts revenue through acquisitions and affiliate content-to-commerce models

18 November 2020 By Dawn McMullan

Grupo Milenio’s “Good News” Christmas project was a gift for audience, advertisers

15 November 2020 By Paula Felps

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Irish Times video + print campaign drives success for Land Rover

12 November 2020 By Paula Felps

Independent balances needs of ad model with reader engagement through segmentation

8 November 2020 By Shelley Seale

Schibsted branded content campaign creates interest in everyday travel for advertiser

4 November 2020 By David Gustavsen Tvetene

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Times Internet grows revenue, engagement with seamless ad and content rendering

29 October 2020 By Shelley Seale

Clarín Brand Studio creates better audience targeting for digital advertisers

27 October 2020 By Santiago Arieu

INMA 30 Under 30: Simone Mainprize of New Corp Australia

25 October 2020 By Dawn McMullan

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Sir Martin Sorrell shares thoughts about a post-pandemic advertising world

21 October 2020 By Shelley Seale

Mathrubhumi Group ad initiative delivers exceptional results during Onam 2020

13 October 2020 By M.V. Shreyams Kumar

LNP creates glossy, branded content magazine for advertisers

11 October 2020 By Paula Felps

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Stibo DX: The What, Why, and How

Branded content campaign builds awareness about deadly fever for Anandabazar readers

5 October 2020 By Paula Felps

How Aftonbladet is capitalising on a new revenue stream: e-commerce

4 October 2020 By Shelley Seale

2020 print ads take aim at COVID-19

29 September 2020 By Hannah Ohm Thomas

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What is the value of knowing a reader?

31 August 2020 By Arvid Tchivzhel & Matt Lindsay

SCMP acts offensively, not defensively, about ad challenges

24 August 2020 By Shelley Seale

Using first-party data, Mediahuis Data Studio grows data-driven ad campaigns

19 August 2020 By Heleen De Winne

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Infoglobo shares 5 COVID action plans to capture digital ad revenue

18 August 2020 By Shelley Seale

Spokesman-Review’s COVID ad campaign brings in US$200,000+, supports local businesses

10 August 2020 By Kathleen Coleman

How to optimise ad revenue without sacrificing user experience

29 July 2020 By Shelley Seale

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ProtecMedia AI Technology

As traditional media gains relevance over social media, what happens to advertising?

27 July 2020 By Erik Grimm

Apple announces IDFA, Google likely to follow

27 July 2020 By Lorna White

Axel Springer’s B.Z. sets world record with ad, infographic format

13 July 2020 By Merrit Kraus

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INMA report looks at advertising and data ramifications of third-party cookie phaseout

30 June 2020 By Dawn McMullan

The coronavirus crisis is a media crisis, but it could be worse

29 June 2020 By Eirik H. Winsnes

Singapore Press Holdings delivers value, ad revenue via captive print audiences

9 June 2020 By Fred Lai

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Facebook Shops launches amid global lockdown

2 June 2020 By Lorna White

Vijay Karnataka’s VK Corona Guide creates COVID-19 awareness

31 May 2020 By Venktesh Babu

Los Andes’ Publicity platform enables self-service digital promotion for small businesses

31 May 2020 By Luis García

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Stibo DX: The What, Why, and How

Eenadu shares 4 building blocks of ad team leadership during COVID

25 May 2020 By Brie Logsdon

Advertisers use print to support communities, thank staff during pandemic

18 May 2020 By Hannah Ohm Thomas

With third-party cookies in the rearview mirror, why media should celebrate

13 May 2020 By Brie Logsdon, Paula Felps, Dawn McMullan

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5 case studies in data beyond third-party cookies

13 May 2020 By Brie Logsdon, Paula Felps, Shelley Seale

Programmatic has taken a huge hit, but opportunities can be found

12 May 2020 By Brie Logsdon & Dawn McMullan

Is news media ready for the growth opportunities in a cookieless future?

29 April 2020 By Shelley Seale

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Singapore Press Holdings innovates print advertising by adding digital aspects

29 April 2020 By Fred Lai

With print audiences and advertising plummeting, Indian publishers plan to pivot

27 April 2020 By Madhavi Sekhri

Press Democrat helps local businesses get word out during lockdown

27 April 2020 By Karleen Arnink-Pate

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Research: Advertisers benefit from the credibility of news media

27 April 2020 By Erik Grimm

Mediahuis initiative helps small businesses survive during COVID-19 crisis

21 April 2020 By Hans de Loore

7 ways publishers can help their advertisers right now

24 March 2020 By Ameet Shah

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All advertising is local: connecting with customers when it matters most

23 March 2020 By Cathy Colliver

Dagens ETC refuses fossil fuel ads, subscriptions increase +20%

8 March 2020 By Andreas Gustavsson

British government relies on rapport, reach of national newspapers

16 February 2020 By Hannah Ohm Thomas

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Mediahuis: Finding right tech partner for advertising data is key

13 February 2020 By Shelley Seale

Guardian: RIP third-party cookie, hello news brand building

3 February 2020 By Nick Hewat

How an e-learning platform is transforming Swedish media advertising departments

3 February 2020 By Thomas Sundgren

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Stibo DX: The What, Why, and How

Mediahuis uses machine learning and brain patterns to predict customer behaviour

30 January 2020 By Shelley Seale

Recipe for success: Aftonbladet, Matspar offer easy grocery shopping

5 January 2020 By Tomas Schultz

Ekstra Bladet, JP/Politikens Hus launch platform to address third-party data blocking

9 December 2019 By Signe Skarequist & Kasper Worm-Petersen

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Visa, Sainsbury’s capitalise on holiday season with multi-platform ad campaigns

2 December 2019 By Hannah Ohm Thomas

Amar Ujala taps into rural influencers to promote advertiser’s brand

19 November 2019 By Neha Sikri

Holistic view of audience is essential as advertisers consider buying power

12 November 2019 By Darrell Kunken

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How The Telegraph built a home page for engagement

16 October 2019 By Shelley Seale

Research proves: In print we trust

13 October 2019 By Hannah Ohm Thomas

Is mobile the future of television for advertisers?

6 October 2019 By Lorna White

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ProtecMedia AI Technology

Does media’s advertising past + its audience present equal the revenue future?

2 October 2019 By Dawn McMullan

The backstory of INMA’s new publisher-platform report

30 September 2019 By Earl J. Wilkinson

News media companies still finding balance between reader, advertiser revenue

24 September 2019 By Newsplexer Projects

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5 media companies share their successful advertising strategies

23 September 2019 By Newsplexer Projects

Schibsted’s grocery research proves mobile advertising ROI

15 September 2019 By Tomas Schultz

Personalised, flexible paywall model is best for audience, advertisers

9 September 2019 By Matt Lindsay

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5 current content marketing trends for media advertisers

8 September 2019 By Sean Stanleigh

How Torstar transformed from legacy media to data-fueled

4 September 2019 By Shelley Seale

How to win with video: Player technology

26 August 2019 By Philippe Guay

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Stibo DX: The What, Why, and How

SPH Magazines launches audience targeting capability for advertisers

13 August 2019 By Hafizah Hazahal

The impact of removing Instagram “likes” on brands and influencers

7 August 2019 By Lorna White

OneMetro reaches millions with Sagrosso cooking videos

6 August 2019 By Estefanía Cervantes

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What is the market solution for content revenue sharing?

5 August 2019 By Matt Lindsay

Print ads celebrate brand support of diversity

16 July 2019 By Hannah Ohm Thomas

Schibsted develops innovative ad format for mobile gifting campaigns

9 July 2019 By Tomas Schultz

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Independent Media engages audience with playful print ad campaign

17 June 2019 By Derek Goosen

Guardian, Audible, others demonstrate creative audio content, ads

2 June 2019 By Hannah Ohm Thomas

Bonnier News Brand Studio campaign builds brand, targets business clients for telecom

2 June 2019 By Matilda Olsén

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ProtecMedia AI Technology

Will Amazon, Alibaba eat the bigger slice of the advertising pie?

29 May 2019 By Dr. Merja Myllylahti

Bennett Coleman & Co. streamlines, reduces costs with digital ad sales, pricing ecosystem

20 May 2019 By Raman Agarwal

How digital advertisers can capture the attention of distracted consumers

17 May 2019 By Newsplexer Projects

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El Comercio, News Corp Australia, FT on tilting advertising landscape

17 May 2019 By Newsplexer Projects

Google, Facebook respond to news media’s struggles with digital platforms

16 May 2019 By Newsplexer Projects

Digital advertising landscape: Dirty Web, ad trends, sales compensation

15 May 2019 By Newsplexer Projects

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From Amazon to local advertisers, 5 news brands learn to better engage

15 May 2019 By Dawn McMullan

Ledger Dispatch uses AR to boost ad revenue, bring print news to life

1 May 2019 By Jack Mitchell

BP, Oatly print ads align with greater good

21 April 2019 By Hannah Ohm Thomas

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Stibo DX: The What, Why, and How

Bloomberg advertising format is responsive to client, user

15 April 2019 By Carlos Mella

Unilever, Air New Zealand rethink digital ad strategy post-Christchurch shooting

7 April 2019 By Dr. Merja Myllylahti

News Regional Media helps flood victims recover with donated ad funds

3 April 2019 By Heidi Sayers

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Square founder suggests pay per view could save news brands

22 March 2019 By Newsplexer Projects

MittMedia shifts focus to connecting consumers with relevant ads

22 March 2019 By Newsplexer Projects

Paddy Power, Smirnoff cleverly use context to stand out in print

18 March 2019 By Jessie Sampson

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How journalism feeds advertising revenue at Globe and Mail

28 February 2019 By Dawn McMullan

Building digital audiences with structure, focus, habits, content

20 February 2019 By Shelley Seale

News publishers grapple with monetising podcasts

18 February 2019 By Emmanuel Naert

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ProtecMedia AI Technology

Advertising opportunities, guidelines emerge with social influencer marketing

11 February 2019 By Lorna White

British Airways, Mary Poppins kick off year with eye-catching print ads

5 February 2019 By Jessie Sampson

Folha de S.Paulo diversifies revenue through innovative advertiser, audience offerings

24 January 2019 By Dawn McMullan

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Bay Area News Group launches digital advertising tool for Realtors

21 January 2019 By Olga Mitina

Bonnier News Brand Studio creates VR campaign for coffee advertiser

14 January 2019 By Matilda Olsén

Prensa Libre increases ad sales with corporate responsibility magazine

13 January 2019 By Lucrecia Choy

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10 digital advertising predictions for 2019

8 January 2019 By Lorna White

Movember, KFC among most innovative print advertising campaigns in 2018

2 January 2019 By Jessie Sampson

Bonnier Next builds predictive, data-driven employment ad platform

11 December 2018 By Alexander Tatidis

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Stibo DX: The What, Why, and How

5 video trends from 2018

20 November 2018 By Philippe Guay

Alabama Media Group boosts audience, advertiser engagement with new brand

6 November 2018 By Elizabeth Hoekenga Whitmire

Hindu Group study pinpoints strengths of print advertising

29 October 2018 By Dr. Sathya Sriram

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Gannett revamps local restaurant’s ad strategy with big results

9 September 2018 By Benton Schoenrock

Digital detox is reminder to advertisers to remain relevant, non-intrusive

12 August 2018 By Lorna White

Facebook, Google are far from struggling with digital advertising revenue

6 August 2018 By Dr. Merja Myllylahti

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Research: Quality online environments = better advertiser engagement

5 August 2018 By Jessie Sampson

French study finds 5 key digital advertising data points

29 July 2018 By Nicolas Peltier

Sanoma Media shifts print, online ad sales to one multi-channel product

6 May 2018 By Matti Mustonen

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ProtecMedia AI Technology

Research shows news media ad revenue increasing, driven by digital

1 April 2018 By Nicolas Peltier

Google blocks irritating ads

13 March 2018 By Lorna White

Search, social lead French digital advertising market

6 February 2018 By Nicolas Peltier

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Advertising data is crucial to post-campaign follow-up

28 January 2018 By Darrell Kunken

Digital touchpoints yet to replace print for retail advertising

14 January 2018 By Gary Meo

Does paid ad-free content really benefit anyone?

11 January 2018 By Emmanuel Naert

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Postmedia sees exponential advertiser growth with digital marketing services

26 November 2017 By Paula Festas

A rant about print newspaper advertising declines

12 November 2017 By Gary Meo

Publishers can monetise safe content, quality environment

12 October 2017 By Philippe Guay

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Stibo DX: The What, Why, and How

Toronto Star capitalises on Canada’s 150th anniversary with print summer guide

26 September 2017 By Nadine Chevolleau

Consultative sales: survival strategy, not rebranding exercise

5 July 2017 By Dietmar Schantin

The future of technology, media companies, and the disenfranchised

5 July 2017 By Kathleen Coleman

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Popping the filter bubble

15 June 2017 By Jessie Sampson

Research supports the power of preprints

10 May 2017 By Gary Meo

Postmedia launches digital platform for auto dealers

13 March 2017 By Josh Merchant

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What happened when French publishers turned away adblock users?

8 January 2017 By Antoine Ferrier-Battner and Laure de Lataillade

Festive print cover wraps capitalise on holiday cheer

27 December 2016 By Jessie Sampson

Journalists are key to Montreal Gazette’s native ad success

13 November 2016 By Martha Stone

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Video advertising more lucrative than display ads

18 October 2016 By Martha Stone

With Marketplace, Facebook challenges news media icons in digital transformation

10 October 2016 By Grzegorz Piechota

News Corp Australia’s Storyful powers successful ad campaign for college

5 September 2016 By Katherine Begbie

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Media companies must translate data for long-term advertiser success

30 August 2016 By Adam Burnham

Dallas Morning News acts as start-up to reinvent entertainment brand

11 August 2016 By Nicki Purcell

Hamilton Spectator cookbook generates ad revenue, supports charity

4 August 2016 By Jane Allison

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Gannett engages subscribers with fast-growing Insider programme

1 August 2016 By Renee Clark

5 ways to combat the rising trend of adblocking

24 May 2016 By Western iMedia

How readers caused your Facebook video strategy to fail

14 March 2016 By Michael Beach

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Stibo DX: The What, Why, and How

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