Topics Advertising

Digital Advertising + COVID-19 + New Product Development + Advertising Sales + Programmatic + Google + Adblocking 74 Articles

What factors are driving the news industry’s revenue challenges?

25 October 2022 By Justin Eisenband

Multichannel travel, tourism ad campaigns highlight local destinations at Jersey's Best

19 September 2022 By Hunter Hulbert

New York Times points to combined subscriptions-ad strategy in public statement

5 September 2022 By Mark Challinor

Sponsored content offers opportunity for media to grow revenue

10 August 2022 By Matthew Snyder

News publishers are strongly positioned to grow affiliate e-commerce revenue models

25 July 2022 By Justin Eisenband

Top Advertising Articles Viewed in the Past Month

In-banner video ads should be a top priority for news publishers

25 May 2022 By Matthew Snyder

Content, ad relevance take on a growing role in digital media

26 April 2022 By Rebecca Alter

Research shows why media advertisers need to invest in video

20 April 2022 By Jessica Spiegel

Is content marketing the new weapon in the advertiser toolbox?

16 February 2022 By Mark Challinor

Is content marketing the new weapon in our advertiser toolbox?

15 February 2022 By Mark Challinor

Does home delivery as we know it still make sense?

5 January 2022 By Zachary Kempner, Ken Harding, Justin Eisenband

Canadian Liberals’ first 100 days prioritise level digital playing field

4 November 2021 By L. Carol Christopher

Winning the media buying process starts with loving your brand

4 November 2021 By Mark Challinor

Torstar’s media buying process centres on helping the buyer buy

27 October 2021 By Shelley Seale

Is BuzzFeed’s approach to advertising a lesson for all news publishers?

11 October 2021 By Mark Challinor

Apple Pay dominates mobile payments in the wake of COVID-19

24 August 2021 By Lorna White

NBC streams holiday shopping event from pandemic-safe sets

7 June 2021 By Dana Haller

YouTube, newsletters underpin content marketing trends coming out of pandemic

2 June 2021 By Sean Stanleigh

Tribune creates virtual holiday experience for advertisers in 5 markets

5 April 2021 By Laura Strom

Advance Media connects students and colleges with virtual fair

28 March 2021 By Matthew Sourwine

3 strategic changes are necessary for a consumer-centric business model

15 March 2021 By Ken Harding & Justin Eisenband

Virtual product trials improve Globe and Mail’s product development

28 February 2021 By Garth Thomas

Sports marketing makes pivot in 2020, advertisers get back in the game

17 December 2020 By Sean Stanleigh

LNP initiative helps businesses challenged by COVID-19

2 December 2020 By Alexandra Henry

Advance Local increases ad revenue stream through podcasting

11 November 2020 By Shelley Seale

Globe and Mail offers 5 key insights to support advertisers, readers during COVID

22 October 2020 By Shelley Seale

Spokesman-Review’s COVID ad campaign brings in US$200,000+, supports local businesses

10 August 2020 By Kathleen Coleman

Canadian publishers launch ad platform while Australian media battles renumeration with Big Tech

16 June 2020 By L. Carol Christopher

4 ways media sales teams can ramp up during the downturn

14 May 2020 By Shelley Seale

With third-party cookies in the rearview mirror, why media should celebrate

13 May 2020 By Brie Logsdon, Paula Felps, Dawn McMullan

5 case studies in data beyond third-party cookies

13 May 2020 By Brie Logsdon, Paula Felps, Shelley Seale

Programmatic has taken a huge hit, but opportunities can be found

12 May 2020 By Brie Logsdon & Dawn McMullan

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