Topics Advertising

Digital Advertising 35 Articles

In-banner video ads should be a top priority for news publishers

25 May 2022 By Matthew Snyder

Content, ad relevance take on a growing role in digital media

26 April 2022 By Rebecca Alter

Research shows why media advertisers need to invest in video

20 April 2022 By Jessica Spiegel

Is content marketing the new weapon in the advertiser toolbox?

16 February 2022 By Mark Challinor

Does home delivery as we know it still make sense?

5 January 2022 By Zachary Kempner, Ken Harding, Justin Eisenband

Top Advertising Articles Viewed in the Past Month

Winning the media buying process starts with loving your brand

4 November 2021 By Mark Challinor

Is BuzzFeed’s approach to advertising a lesson for all news publishers?

11 October 2021 By Mark Challinor

Apple Pay dominates mobile payments in the wake of COVID-19

24 August 2021 By Lorna White

Advance Media connects students and colleges with virtual fair

28 March 2021 By Matthew Sourwine

3 strategic changes are necessary for a consumer-centric business model

15 March 2021 By Ken Harding & Justin Eisenband

Spokesman-Review’s COVID ad campaign brings in US$200,000+, supports local businesses

10 August 2020 By Kathleen Coleman

With third-party cookies in the rearview mirror, why media should celebrate

13 May 2020 By Brie Logsdon, Paula Felps, Dawn McMullan

5 case studies in data beyond third-party cookies

13 May 2020 By Brie Logsdon, Paula Felps, Shelley Seale

Programmatic has taken a huge hit, but opportunities can be found

12 May 2020 By Brie Logsdon & Dawn McMullan

Is news media ready for the growth opportunities in a cookieless future?

29 April 2020 By Shelley Seale

Press Democrat helps local businesses get word out during lockdown

27 April 2020 By Karleen Arnink-Pate

7 ways publishers can help their advertisers right now

24 March 2020 By Ameet Shah

All advertising is local: connecting with customers when it matters most

23 March 2020 By Cathy Colliver

Holistic view of audience is essential as advertisers consider buying power

12 November 2019 By Darrell Kunken

Personalised, flexible paywall model is best for audience, advertisers

9 September 2019 By Matt Lindsay

5 current content marketing trends for media advertisers

8 September 2019 By Sean Stanleigh

How Torstar transformed from legacy media to data-fueled

4 September 2019 By Shelley Seale

How to win with video: Player technology

26 August 2019 By Philippe Guay

What is the market solution for content revenue sharing?

5 August 2019 By Matt Lindsay

Will Amazon, Alibaba eat the bigger slice of the advertising pie?

29 May 2019 By Dr. Merja Myllylahti

How digital advertisers can capture the attention of distracted consumers

17 May 2019 By Newsplexer Projects

Google, Facebook respond to news media’s struggles with digital platforms

16 May 2019 By Newsplexer Projects

Digital advertising landscape: Dirty Web, ad trends, sales compensation

15 May 2019 By Newsplexer Projects

From Amazon to local advertisers, 5 news brands learn to better engage

15 May 2019 By Dawn McMullan

Ledger Dispatch uses AR to boost ad revenue, bring print news to life

1 May 2019 By Jack Mitchell

Bloomberg advertising format is responsive to client, user

15 April 2019 By Carlos Mella

How journalism feeds advertising revenue at Globe and Mail

28 February 2019 By Dawn McMullan

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