Topics Advertising

Classifieds + Advertising: Other + Programmatic + Microsoft + E-Commerce 35 Articles

Kölner Stadtanzeiger finds success selling direct, regionally focused advertising

25 April 2022 By Christian Scherbel

4 drivers help create digital offerings that scale for local advertisers

2 March 2022 By Christian Scherbel

New European law protects readers, media from real-time bidding dangers

16 February 2022 By Michelle Palmer Jones

Serve local advertisers by scaling digital direct sales in the long tail of print

30 January 2022 By Christian Scherbel

Kleine Zeitung’s annual brand campaign results in 35% advertising recall

26 December 2021 By Andrea Rachbauer

Top Advertising Articles Viewed in the Past Month

INM’s Programmatic Plus takes advertising to the next level

29 November 2021 By Brian Sheehan

4 tools help news publishers prepare for disappearance of third-party cookies

24 October 2021 By Christoph Pleitgen

The rise of direct e-commerce offers media a smart revenue path

23 May 2021 By David Jeremias Vogt

Kleine Zeitung tackles branding, ad and subscription sales in a single campaign

20 December 2020 By Andrea Rachbauer

Dennis Publishing boosts revenue through acquisitions and affiliate content-to-commerce models

18 November 2020 By Dawn McMullan

Research shows added value of advertising in trusted news media

2 November 2020 By Erik Grimm

How Aftonbladet is capitalising on a new revenue stream: e-commerce

4 October 2020 By Shelley Seale

The Guardian shares its programmatic strategy as third-party data disappears

23 September 2020 By Shelley Seale

Advertising in crisis: the long and winding road back

11 May 2020 By Earl J. Wilkinson

Gannett, Irish Times, Infoglobo share advertising rebound strategies

11 May 2020 By Brie Logsdon

Research shows where the COVID-19 bump sits and how Facebook ads are faring

4 May 2020 By Grzegorz Piechota

Is news media ready for the growth opportunities in a cookieless future?

29 April 2020 By Shelley Seale

JP/Politikens Hus pushes back against COVID-19 brand safety concerns

21 April 2020 By Thomas Lue Lytzen

#BackdontBlock in UK appeals to advertisers to remove “coronavirus” from blocklists

2 April 2020 By Hannah Ohm Thomas

Regional cooperation, collaboration unite local teams in threatening times

1 April 2020 By Dietmar Schantin

Report from Rome: In health crisis, Italians rediscover the value of quality journalism

29 March 2020 By Grzegorz Piechota

Independent restaurants need your B2C intervention — now

24 March 2020 By Earl J. Wilkinson

COVID-19 coverage sparks massive increases in subscription starts, engagement

23 March 2020 By Dawn McMullan

Case studies, survey preview what COVID-19 is doing to advertising revenue

19 March 2020 By Shelley Seale

How COVID-19 upended staff, page views, and advertising at Ekstra Bladet

18 March 2020 By Dawn McMullan

COVID-19 spurs Vorarlberger Nachrichten to bring its community closer with #VorarlbergSticksTogether

16 March 2020 By Dawn McMullan

Aftonbladet Swedish Heroes campaign inspires audiences, attracts ad sponsors

10 February 2020 By Tobias W Lindner

Clear strategy, team involvement are key success factors to newsroom automation

21 January 2020 By Cecilia Campbell

Brand engagement, emotional connection should be top-of-mind for 2020

1 January 2020 By Lorna White

Mobile trends for 2020: apps, advertising, and AI

18 December 2019 By Shelley Seale

Devcon founder explains how media publishers can fight ad threats

25 September 2019 By The Newsplexer Projects

How the move from product-first to customer-first changed news brands

27 June 2019 By Shelley Seale

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