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Topics Advertising

Brand Studios + Video Advertising + Mobile Advertising + Classifieds + Advertising: Other + Google 992 Articles

McClatchy, Media24, Jagran pivot ad strategies based on data, audience behaviour

17 May 2022 By Michelle Palmer Jones, Paula Felps, Jalisa Haggins

Ekstra Bladet prepares for a privacy-centric advertising ecosystem

11 May 2022 By Paula Felps

Newsletters offer commercial opportunities for news media companies

27 April 2022 By Mark Challinor

First-party data, newsletters offer ad revenue opportunities to media

26 April 2022 By Mark Challinor

Research shows why media advertisers need to invest in video

20 April 2022 By Jessica Spiegel

Top Advertising Articles Viewed in the Past Month

SMS is an advertising giant that keeps growing

13 April 2022 By Mark Challinor

5 digital ad trends to share with media planners, buyers

12 April 2022 By Mark Challinor

Video ads are an important part of media’s digital offering

31 March 2022 By Mark Challinor

Media companies need instream and outstream videos for ad monetisation

30 March 2022 By Mark Challinor

Research backs up revenue potential of video advertising

29 March 2022 By Mark Challinor

8 ways to make mobile advertising better

1 March 2022 By Mark Challinor

8 ways to make mobile advertising better for your target audience

24 February 2022 By Mark Challinor

India’s competition watchdog follows up on publisher complaints about Google

20 February 2022 By L. Carol Christopher

Is content marketing the new weapon in our advertiser toolbox?

15 February 2022 By Mark Challinor

5 more digital advertising trends that will help define 2022

2 February 2022 By Mark Challinor

From FLoC to Topics: what the Google shift means for publishers

25 January 2022 By Earl J. Wilkinson

5 digital advertising trends that will define 2022

18 January 2022 By Mark Challinor

How news media (and INMA) evolved a decade in only one year

17 January 2022 By Damian Eales

9 ways INMA impacted the news industry in 2021

29 December 2021 By Earl J. Wilkinson

Kleine Zeitung’s annual brand campaign results in 35% advertising recall

26 December 2021 By Andrea Rachbauer

Research shows rise in advertising spend

16 December 2021 By Mark Challinor

Jagran New Media helps advertiser introduce farmers to new technology

6 December 2021 By Priyanka Sharma

Amar Ujala’s Shubh Labh 2020 brings retailers, consumers together

14 November 2021 By Neha Sikri

Canadian Liberals’ first 100 days prioritise level digital playing field

4 November 2021 By L. Carol Christopher

ACCC report finds Google ad tech dominance harms media, makes 6 recommendations

17 October 2021 By L. Carol Christopher

Survey shares media companies’ thoughts on first-party data model

13 October 2021 By Shelley Seale

Advertising entering 2022: contextualising print, expanding horizons

7 October 2021 By Mark Challinor

6 strategies Editora Globo’s G.Lab leans on for branded content success

27 September 2021 By Edward Pimenta & Tiago Afonso

Mindful content is key to media’s successful content marketing on social media

21 September 2021 By Jessica Robinson

Jagran New Media advertiser capitalises on Olympics with campaign video

9 September 2021 By Priyanka Sharma

Why Chrome’s third-party cookie ban delay shouldn’t delay media’s response

9 September 2021 By Jesse Moeinifar

Adresseavisen’s visual campaign emphasises the importance of sustainability for local ad client

2 September 2021 By Michelle Bjellmo

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