Topics Advertising

Brand Studios + Video Advertising + Marketing Services + Google + Self-Service Advertising 156 Articles

Five months into 2022, where is media advertising?

25 May 2022 By Mark Challinor

In-banner video ads should be a top priority for news publishers

25 May 2022 By Matthew Snyder

Media advertising 2022: Where are we now and what’s to come?

24 May 2022 By Mark Challinor

McClatchy, Media24, Jagran pivot ad strategies based on data, audience behaviour

17 May 2022 By Michelle Palmer Jones, Paula Felps, Jalisa Haggins

Ekstra Bladet prepares for a privacy-centric advertising ecosystem

11 May 2022 By Paula Felps

Top Advertising Articles Viewed in the Past Month

Collaborative selling to ad agencies builds trust in media companies

11 May 2022 By Mark Challinor

Collaborative selling to ad agencies builds trust in news media

10 May 2022 By Mark Challinor

First-party data, newsletters offer ad revenue opportunities to media

26 April 2022 By Mark Challinor

Research shows why media advertisers need to invest in video

20 April 2022 By Jessica Spiegel

Video ads are an important part of media’s digital offering

31 March 2022 By Mark Challinor

Media companies need instream and outstream videos for ad monetisation

30 March 2022 By Mark Challinor

Research backs up revenue potential of video advertising

29 March 2022 By Mark Challinor

India’s competition watchdog follows up on publisher complaints about Google

20 February 2022 By L. Carol Christopher

Is content marketing the new weapon in our advertiser toolbox?

15 February 2022 By Mark Challinor

5 more digital advertising trends that will help define 2022

2 February 2022 By Mark Challinor

From FLoC to Topics: what the Google shift means for publishers

25 January 2022 By Earl J. Wilkinson

5 digital advertising trends that will define 2022

18 January 2022 By Mark Challinor

Jagran New Media helps advertiser introduce farmers to new technology

6 December 2021 By Priyanka Sharma

Canadian Liberals’ first 100 days prioritise level digital playing field

4 November 2021 By L. Carol Christopher

Is programmatic advertising a better opportunity than direct sales?

1 November 2021 By Mark Challinor

ACCC report finds Google ad tech dominance harms media, makes 6 recommendations

17 October 2021 By L. Carol Christopher

Survey shares media companies’ thoughts on first-party data model

13 October 2021 By Shelley Seale

6 strategies Editora Globo’s G.Lab leans on for branded content success

27 September 2021 By Edward Pimenta & Tiago Afonso

Mindful content is key to media’s successful content marketing on social media

21 September 2021 By Jessica Robinson

Jagran New Media advertiser capitalises on Olympics with campaign video

9 September 2021 By Priyanka Sharma

Why Chrome’s third-party cookie ban delay shouldn’t delay media’s response

9 September 2021 By Jesse Moeinifar

Adresseavisen’s visual campaign emphasises the importance of sustainability for local ad client

2 September 2021 By Michelle Bjellmo

Google executives demystify the end of third-party cookies for INMA members

18 August 2021 By Shelley Seale

Google fined €500 million by France for series of infractions in negotiations with media

5 August 2021 By L. Carol Christopher

Schibsted Partnerstudio creates playful video campaign for Nordic retail giant

27 July 2021 By Mads Gudim Burheim

News companies can thrive after the (delayed) cookie apocalypse

30 June 2021 By Shelley Seale

Lloyds Banking Group, Audi lean into eye-catching digital ads

13 June 2021 By Hannah Ohm Thomas

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