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Topics Advertising

Brand Studios + Video Advertising + Advertising Retention + Social Media + Programmatic + New Product Development 197 Articles

The metaverse will change advertiser focus in these 10 ways

21 June 2022 By Mark Challinor

What can the metaverse offer media advertising clients?

21 June 2022 By Mark Challinor

UK advertising alliance drives media publisher revenue

14 June 2022 By Danny Spears

Dynamic pricing application opens up print advertising opportunities for Times of India

13 June 2022 By Subramanian Swaminathan

NTM shares its mission to become Sweden’s best advertising sales organisation

8 June 2022 By Paula Felps

Top Advertising Articles Viewed in the Past Month

Why media planners like social media for ad messages

7 June 2022 By Mark Challinor

Local advertisers need easy, specialised solutions for digital packages

5 June 2022 By Christian Scherbel

Five months into 2022, where is media advertising?

25 May 2022 By Mark Challinor

In-banner video ads should be a top priority for news publishers

25 May 2022 By Matthew Snyder

Media advertising 2022: Where are we now and what’s to come?

24 May 2022 By Mark Challinor

McClatchy, Media24, Jagran pivot ad strategies based on data, audience behaviour

17 May 2022 By Michelle Palmer Jones, Paula Felps, Jalisa Haggins

NTM refreshes its social media strategy, doesn’t focus on pageviews

9 May 2022 By Jens Pettersson

Publisher wonders if Elon Musk will be Loki or Tony Stark

27 April 2022 By Peter Bale

Kölner Stadtanzeiger finds success selling direct, regionally focused advertising

25 April 2022 By Christian Scherbel

High-impact display ads should not be overlooked as a revenue driver

24 April 2022 By Matthew Snyder

Research shows why media advertisers need to invest in video

20 April 2022 By Jessica Spiegel

Video ads are an important part of media’s digital offering

31 March 2022 By Mark Challinor

Media companies need instream and outstream videos for ad monetisation

30 March 2022 By Mark Challinor

Research backs up revenue potential of video advertising

29 March 2022 By Mark Challinor

Telegraph collects data for newsroom to underpin subscription-first model

21 March 2022 By Michelle Palmer Jones

NZME breathes new life into market with a quarterly fashion magazine

7 March 2022 By Katie Mills

4 drivers help create digital offerings that scale for local advertisers

2 March 2022 By Christian Scherbel

3 phases take advertising offerings from raw products to profitability

17 February 2022 By Mark Challinor

New European law protects readers, media from real-time bidding dangers

16 February 2022 By Michelle Palmer Jones

5 more digital advertising trends that will help define 2022

2 February 2022 By Mark Challinor

Jagran New Media recognises leaders in technology and innovation

2 February 2022 By Priyanka Sharma

Serve local advertisers by scaling digital direct sales in the long tail of print

30 January 2022 By Christian Scherbel

Helsingin Sanomat reinvented print media for younger audiences

19 January 2022 By Shelley Seale

5 digital advertising trends that will define 2022

18 January 2022 By Mark Challinor

Media companies need these 5 actions to provide real solutions to advertisers

8 December 2021 By Shelley Seale

Jagran New Media helps advertiser introduce farmers to new technology

6 December 2021 By Priyanka Sharma

SPH’s in-house brand safety classification AI helps expand ad inventory

29 November 2021 By Gibson Ni

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