Topics Advertising

Brand Studios + Programmatic + Mobile Advertising + Social Media 31 Articles

NTM refreshes its social media strategy, doesn’t focus on pageviews

9 May 2022 By Jens Pettersson

Kölner Stadtanzeiger finds success selling direct, regionally focused advertising

25 April 2022 By Christian Scherbel

4 drivers help create digital offerings that scale for local advertisers

2 March 2022 By Christian Scherbel

New European law protects readers, media from real-time bidding dangers

16 February 2022 By Michelle Palmer Jones

Serve local advertisers by scaling digital direct sales in the long tail of print

30 January 2022 By Christian Scherbel

Top Advertising Articles Viewed in the Past Month

INM’s Programmatic Plus takes advertising to the next level

29 November 2021 By Brian Sheehan

Adresseavisen’s visual campaign emphasises the importance of sustainability for local ad client

2 September 2021 By Michelle Bjellmo

The Guardian shares its programmatic strategy as third-party data disappears

23 September 2020 By Shelley Seale

Using first-party data, Mediahuis Data Studio grows data-driven ad campaigns

19 August 2020 By Heleen De Winne

How to optimise ad revenue without sacrificing user experience

29 July 2020 By Shelley Seale

As traditional media gains relevance over social media, what happens to advertising?

27 July 2020 By Erik Grimm

Facebook Shops launches amid global lockdown

2 June 2020 By Lorna White

Is news media ready for the growth opportunities in a cookieless future?

29 April 2020 By Shelley Seale

COVID-19 coverage sparks massive increases in subscription starts, engagement

23 March 2020 By Dawn McMullan

Mobile trends for 2020: apps, advertising, and AI

18 December 2019 By Shelley Seale

Ekstra Bladet, JP/Politikens Hus launch platform to address third-party data blocking

9 December 2019 By Signe Skarequist & Kasper Worm-Petersen

Direct-to-consumer publishers, advertisers brands must focus on strengths, not sales

20 November 2019 By Lorna White

6 feature checklist of a powerful mobile strategy

11 November 2019 By Mark Challinor

Is mobile the future of television for advertisers?

6 October 2019 By Lorna White

Schibsted’s grocery research proves mobile advertising ROI

15 September 2019 By Tomas Schultz

Der Tag app uses automatic content curation to grow digital subscriptions

8 September 2019 By Nico Wilfer

Schibsted study identifies what really makes a native ad campaign successful

2 September 2019 By Alexander Frid Kahn

Schibsted develops innovative ad format for mobile gifting campaigns

9 July 2019 By Tomas Schultz

Bonnier News Brand Studio campaign builds brand, targets business clients for telecom

2 June 2019 By Matilda Olsén

How to monetise mobile storytelling’s future

12 May 2019 By Mark Challinor

Localised messaging elevates brands from mainstream advertising

9 April 2019 By Lorna White

Voucher codes, mobile coupons are key audience, advertising engagement tools

26 February 2019 By Mark Challinor

Bonnier News Brand Studio creates VR campaign for coffee advertiser

14 January 2019 By Matilda Olsén

Why a mobile-first, commercial audit is imperative to publishers

5 December 2018 By Mark Challinor

Styria connects auto advertiser with women through sponsored content

15 October 2018 By Elisabeth Sonnleitner

UK digital ad spend continues to focus on mobile

30 September 2018 By Lorna White

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