Topics Advertising

Brand Studios + Programmatic + Mobile Advertising + Print Advertising 56 Articles

Kölner Stadtanzeiger finds success selling direct, regionally focused advertising

25 April 2022 By Christian Scherbel

UK publishers, advertisers help readers support Ukrainians in need

19 April 2022 By Lewis Boulton

4 drivers help create digital offerings that scale for local advertisers

2 March 2022 By Christian Scherbel

Speedo, Heinz lean into creativity to design eye-catching print ad campaigns

27 February 2022 By Lewis Boulton

New European law protects readers, media from real-time bidding dangers

16 February 2022 By Michelle Palmer Jones

Top Advertising Articles Viewed in the Past Month

Serve local advertisers by scaling digital direct sales in the long tail of print

30 January 2022 By Christian Scherbel

High-quality advertising campaigns take advantage of print, digital spaces

16 January 2022 By Lewis Boulton

News brands, advertisers lead climate agenda around COP26 and beyond

5 December 2021 By Lewis Boulton

INM’s Programmatic Plus takes advertising to the next level

29 November 2021 By Brian Sheehan

UK brands offer hope, resilience in a changing world

27 October 2021 By Lewis Boulton

Travel advertising returns to broaden UK news brand readers’ horizons

7 September 2021 By Lewis Boulton

Adresseavisen’s visual campaign emphasises the importance of sustainability for local ad client

2 September 2021 By Michelle Bjellmo

Publishers, advertisers stand up for the team, against hate during Euro 2020

27 July 2021 By Lewis Boulton

London Evening Standard managing editor answers the question: “Is print dead”

16 June 2021 By Shelley Seale

Tesco, Netflix, Subway are among most eye-catching UK ads of 2021 so far

24 March 2021 By Hannah Ohm Thomas

Newsworks shares best print ads of 2020

22 December 2020 By Hannah Ohm Thomas

Irish Times video + print campaign drives success for Land Rover

12 November 2020 By Paula Felps

2020 print ads take aim at COVID-19

29 September 2020 By Hannah Ohm Thomas

The Guardian shares its programmatic strategy as third-party data disappears

23 September 2020 By Shelley Seale

Using first-party data, Mediahuis Data Studio grows data-driven ad campaigns

19 August 2020 By Heleen De Winne

How to optimise ad revenue without sacrificing user experience

29 July 2020 By Shelley Seale

As traditional media gains relevance over social media, what happens to advertising?

27 July 2020 By Erik Grimm

Axel Springer’s B.Z. sets world record with ad, infographic format

13 July 2020 By Merrit Kraus

Facebook Shops launches amid global lockdown

2 June 2020 By Lorna White

Advertisers use print to support communities, thank staff during pandemic

18 May 2020 By Hannah Ohm Thomas

Is news media ready for the growth opportunities in a cookieless future?

29 April 2020 By Shelley Seale

Research: Advertisers benefit from the credibility of news media

27 April 2020 By Erik Grimm

COVID-19 coverage sparks massive increases in subscription starts, engagement

23 March 2020 By Dawn McMullan

Dagens ETC refuses fossil fuel ads, subscriptions increase +20%

8 March 2020 By Andreas Gustavsson

British government relies on rapport, reach of national newspapers

16 February 2020 By Hannah Ohm Thomas

Mobile trends for 2020: apps, advertising, and AI

18 December 2019 By Shelley Seale

Ekstra Bladet, JP/Politikens Hus launch platform to address third-party data blocking

9 December 2019 By Signe Skarequist & Kasper Worm-Petersen

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