Topics Advertising

Brand Studios + Programmatic + Apple + Native Advertising + COVID-19 + Adblocking + E-Commerce 53 Articles

Ekstra Bladet teams with software company to explain whistleblower law

19 January 2023 By Joen Jay Dahl

Slobodna Dalmacija touches the past with modern flavour in ad campaign for bakery

22 December 2022 By Vlado Ozretić

The Independent shares e-commerce strategies for new revenue

2 November 2022 By Paula Felps

Right mixture of cross-media ad offers will bring in revenue

6 July 2022 By Mark Challinor

The right mixture of cross-media ad offers will bring in revenue

5 July 2022 By Mark Challinor

Top Advertising Articles Viewed in the Past Month

Bild’s #TogetherAgainstCorona campaign encourages vaccinations

5 July 2022 By Claudius Senst

NTM shares its mission to become Sweden’s best advertising sales organisation

8 June 2022 By Paula Felps

Kölner Stadtanzeiger finds success selling direct, regionally focused advertising

25 April 2022 By Christian Scherbel

News publishers can create revenue, maintain integrity by back-populating native ads

3 April 2022 By Axel Wolrath

4 drivers help create digital offerings that scale for local advertisers

2 March 2022 By Christian Scherbel

Archant excelled during pandemic with focus on its people, ad clients, newsroom

23 February 2022 By Michelle Palmer Jones

New European law protects readers, media from real-time bidding dangers

16 February 2022 By Michelle Palmer Jones

Serve local advertisers by scaling digital direct sales in the long tail of print

30 January 2022 By Christian Scherbel

INM’s Programmatic Plus takes advertising to the next level

29 November 2021 By Brian Sheehan

4 tools help news publishers prepare for disappearance of third-party cookies

24 October 2021 By Christoph Pleitgen

Adresseavisen’s visual campaign emphasises the importance of sustainability for local ad client

2 September 2021 By Michelle Bjellmo

Schibsted Partnerstudio creates playful video campaign for Nordic retail giant

27 July 2021 By Mads Gudim Burheim

24sata partners with miss7 brand on #Pinkypromiss native ad campaign

2 June 2021 By Petra Dugandžić, Nives Jekić, Ante Franotović

Ekstra Bladet turns its Web site into a home cinema during lockdown

31 May 2021 By Joen Jay Dahl

The rise of direct e-commerce offers media a smart revenue path

23 May 2021 By David Jeremias Vogt

Reach PLC shares 3 pillars of digital transformation

24 March 2021 By Shelley Seale

Gazeta Wyborcza mines its articles to better target ads by context

18 March 2021 By Greg Piechota

Irish Times initiative boosts advertising partnerships during pandemic

10 February 2021 By Shelley Seale

Research: Two-thirds of UK appreciate journalism more since pandemic

8 February 2021 By Lorna White

Lockdown 3.0: UK print campaigns educate, nurture, encourage vaccination

7 February 2021 By Hannah Ohm Thomas

Newsworks shares best print ads of 2020

22 December 2020 By Hannah Ohm Thomas

Dennis Publishing boosts revenue through acquisitions and affiliate content-to-commerce models

18 November 2020 By Dawn McMullan

Irish Times video + print campaign drives success for Land Rover

12 November 2020 By Paula Felps

Schibsted branded content campaign creates interest in everyday travel for advertiser

4 November 2020 By David Gustavsen Tvetene

How Aftonbladet is capitalising on a new revenue stream: e-commerce

4 October 2020 By Shelley Seale

2020 print ads take aim at COVID-19

29 September 2020 By Hannah Ohm Thomas

The Guardian shares its programmatic strategy as third-party data disappears

23 September 2020 By Shelley Seale

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