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Topics Advertising

Brand Studios + Native Advertising + Advertising: Other + Marketing Services + New Product Development + Advertising Sales 1,053 Articles

The metaverse will change advertiser focus in these 10 ways

21 June 2022 By Mark Challinor

What can the metaverse offer media advertising clients?

21 June 2022 By Mark Challinor

UK advertising alliance drives media publisher revenue

14 June 2022 By Danny Spears

Advertisers want to be adjacent to sustainability, climate change coverage

12 June 2022 By Mark Challinor

Community engagement, digital experiences help media companies boost ad performance

9 June 2022 By Rebecca Alter

Top Advertising Articles Viewed in the Past Month

NTM shares its mission to become Sweden’s best advertising sales organisation

8 June 2022 By Paula Felps

Why media planners like social media for ad messages

7 June 2022 By Mark Challinor

Signs from advertising in the UK show signs of cautionary hope

30 May 2022 By Mark Challinor

McClatchy, Media24, Jagran pivot ad strategies based on data, audience behaviour

17 May 2022 By Michelle Palmer Jones, Paula Felps, Jalisa Haggins

Collaborative selling to ad agencies builds trust in media companies

11 May 2022 By Mark Challinor

Collaborative selling to ad agencies builds trust in news media

10 May 2022 By Mark Challinor

Print advertising remains central to the advertising mix, INMA report shows

28 April 2022 By Dawn McMullan

First-party data, newsletters offer ad revenue opportunities to media

26 April 2022 By Mark Challinor

Kölner Stadtanzeiger finds success selling direct, regionally focused advertising

25 April 2022 By Christian Scherbel

High-impact display ads should not be overlooked as a revenue driver

24 April 2022 By Matthew Snyder

NZME reframes broadband conversation for ad client with empty nester stories

18 April 2022 By Margaret Hawker

News publishers can create revenue, maintain integrity by back-populating native ads

3 April 2022 By Axel Wolrath

Telegraph collects data for newsroom to underpin subscription-first model

21 March 2022 By Michelle Palmer Jones

Small advertisers can be converted to digital with 3 solutions

16 March 2022 By Jessica Spiegel

NZME breathes new life into market with a quarterly fashion magazine

7 March 2022 By Katie Mills

4 drivers help create digital offerings that scale for local advertisers

2 March 2022 By Christian Scherbel

3 phases take advertising offerings from raw products to profitability

17 February 2022 By Mark Challinor

Is content marketing the new weapon in the advertiser toolbox?

16 February 2022 By Mark Challinor

Is content marketing the new weapon in our advertiser toolbox?

15 February 2022 By Mark Challinor

5 more digital advertising trends that will help define 2022

2 February 2022 By Mark Challinor

5 more digital advertising trends that will define 2022

1 February 2022 By Mark Challinor

Jagran New Media rejuvenated data research to increase advertising revenue, monetisation

20 January 2022 By Shelley Seale

Helsingin Sanomat reinvented print media for younger audiences

19 January 2022 By Shelley Seale

How news media (and INMA) evolved a decade in only one year

17 January 2022 By Damian Eales

9 ways INMA impacted the news industry in 2021

29 December 2021 By Earl J. Wilkinson

Kleine Zeitung’s annual brand campaign results in 35% advertising recall

26 December 2021 By Andrea Rachbauer

Research shows rise in advertising spend

16 December 2021 By Mark Challinor

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