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Topics Advertising

Brand Studios + Native Advertising + New Product Development + Microsoft + Video Advertising + COVID-19 27 Articles

Sponsored content offers opportunity for media to grow revenue

10 August 2022 By Matthew Snyder

In-banner video ads should be a top priority for news publishers

25 May 2022 By Matthew Snyder

Research shows why media advertisers need to invest in video

20 April 2022 By Jessica Spiegel

Is content marketing the new weapon in the advertiser toolbox?

16 February 2022 By Mark Challinor

Is content marketing the new weapon in our advertiser toolbox?

15 February 2022 By Mark Challinor

Top Advertising Articles Viewed in the Past Month

NBC streams holiday shopping event from pandemic-safe sets

7 June 2021 By Dana Haller

YouTube, newsletters underpin content marketing trends coming out of pandemic

2 June 2021 By Sean Stanleigh

Virtual product trials improve Globe and Mail’s product development

28 February 2021 By Garth Thomas

Sports marketing makes pivot in 2020, advertisers get back in the game

17 December 2020 By Sean Stanleigh

In-house branded content agency The Kit proves a creative revenue stream for Torstar

16 December 2020 By Shelley Seale

LNP initiative helps businesses challenged by COVID-19

2 December 2020 By Alexandra Henry

Advance Local increases ad revenue stream through podcasting

11 November 2020 By Shelley Seale

Globe and Mail offers 5 key insights to support advertisers, readers during COVID

22 October 2020 By Shelley Seale

Spokesman-Review’s COVID ad campaign brings in US$200,000+, supports local businesses

10 August 2020 By Kathleen Coleman

Listing service at Winnipeg Free Press connects businesses with customers amidst pandemic

4 May 2020 By Erin Lebar

Press Democrat helps local businesses get word out during lockdown

27 April 2020 By Karleen Arnink-Pate

Alabama Media Group’s hit social media series also wins big with advertisers

5 September 2019 By Sara Dyer

Chicago Tribune’s Studio 1847 exceeds targets with Groupon Coupon native ad campaign

4 June 2019 By Laura Strom

From Amazon to local advertisers, 5 news brands learn to better engage

15 May 2019 By Dawn McMullan

Revenue opportunities await with rise of OTT media, second prime time

9 May 2019 By Philippe Guay

Live streaming, unknown video ad placements threaten brand safety, open door for publishers

25 April 2019 By Philippe Guay

Bloomberg advertising format is responsive to client, user

15 April 2019 By Carlos Mella

How Newsday incorporates audience testing to unify product vision

9 April 2019 By Matthew Cassella

Alexander City Outlook increases ad revenue 83% with TPIDigital

14 March 2019 By Tippy Hunter

Research: How video increases ad revenue, audience engagement

12 February 2019 By Philippe Guay

Digital Billboard Network creates lucrative revenue stream for Oahu Publications

13 December 2018 By Shelley Seale

Tribune’s Studio 1847 scores big on social media with Snowfall campaign

27 November 2018 By Laura Strom

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