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Topics Advertising

Brand Studios + Native Advertising + New Product Development + Microsoft + Video Advertising + Advertising Sales + Print Advertising 50 Articles

Multichannel travel, tourism ad campaigns highlight local destinations at Jersey's Best

19 September 2022 By Hunter Hulbert

Sponsored content offers opportunity for media to grow revenue

10 August 2022 By Matthew Snyder

In-banner video ads should be a top priority for news publishers

25 May 2022 By Matthew Snyder

Research shows why media advertisers need to invest in video

20 April 2022 By Jessica Spiegel

Is content marketing the new weapon in the advertiser toolbox?

16 February 2022 By Mark Challinor

Top Advertising Articles Viewed in the Past Month

Is content marketing the new weapon in our advertiser toolbox?

15 February 2022 By Mark Challinor

Does home delivery as we know it still make sense?

5 January 2022 By Zachary Kempner, Ken Harding, Justin Eisenband

Winning the media buying process starts with loving your brand

4 November 2021 By Mark Challinor

Torstar’s media buying process centres on helping the buyer buy

27 October 2021 By Shelley Seale

NBC streams holiday shopping event from pandemic-safe sets

7 June 2021 By Dana Haller

YouTube, newsletters underpin content marketing trends coming out of pandemic

2 June 2021 By Sean Stanleigh

Tribune creates virtual holiday experience for advertisers in 5 markets

5 April 2021 By Laura Strom

Virtual product trials improve Globe and Mail’s product development

28 February 2021 By Garth Thomas

In-house branded content agency The Kit proves a creative revenue stream for Torstar

16 December 2020 By Shelley Seale

LNP initiative helps businesses challenged by COVID-19

2 December 2020 By Alexandra Henry

Globe and Mail offers 5 key insights to support advertisers, readers during COVID

22 October 2020 By Shelley Seale

LNP creates glossy, branded content magazine for advertisers

11 October 2020 By Paula Felps

Spokesman-Review’s COVID ad campaign brings in US$200,000+, supports local businesses

10 August 2020 By Kathleen Coleman

4 ways media sales teams can ramp up during the downturn

14 May 2020 By Shelley Seale

Listing service at Winnipeg Free Press connects businesses with customers amidst pandemic

4 May 2020 By Erin Lebar

Press Democrat helps local businesses get word out during lockdown

27 April 2020 By Karleen Arnink-Pate

Research: Advertisers benefit from the credibility of news media

27 April 2020 By Erik Grimm

How New York Times is responding to COVID-19

16 April 2020 By Shelley Seale

What’s next in the publisher response to COVID-19?

2 April 2020 By Shelley Seale

Navigating your sales team through crisis and ramping up for turnaround

26 March 2020 By Shelley Seale

Bay Area News Group increases digital advertising results with in-house SaaS platform

1 December 2019 By Olga Mitina

New York Times Readerscope turns article data into action

11 November 2019 By Kendell Timmers

Why media leaders must focus on creativity, connections, relevancy, efficiency

7 November 2019 By Katherine Scarrow

How news media companies can grow revenue through promotions

23 October 2019 By Shelley Seale

5 events that bring in big revenue for media companies

9 October 2019 By Shelley Seale

Focus on the “why” of an advertising plan to win over clients

1 October 2019 By Darrell Kunken

Alabama Media Group’s hit social media series also wins big with advertisers

5 September 2019 By Sara Dyer

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