Topics Advertising

Brand Studios + Native Advertising + New Product Development + Microsoft + Adblocking 96 Articles

Hindu Group creates successful branded content campaign for ed-tech start-up

22 January 2023 By Lavanya Rangarajan

Ekstra Bladet teams with software company to explain whistleblower law

19 January 2023 By Joen Jay Dahl

Russmedia introduces employer reviews on job portal, increasing engagement for ländlejob.at

10 January 2023 By Claudia Nessler

City Press creates Money Makeover boot camp with financial services client

5 January 2023 By Gayle Edmunds

Should advertisers worry about brand safety on social media?

27 December 2022 By Shazia Khan

Top Advertising Articles Viewed in the Past Month

News publishers hold natural advantages in evolving events space

26 December 2022 By Razlan Manjaji

Slobodna Dalmacija touches the past with modern flavour in ad campaign for bakery

22 December 2022 By Vlado Ozretić

Reader acceptance of ad-supported video opens door for personalised content

13 December 2022 By Matthew Snyder

City Press, Daily Sun increase engagement with ad campaign about menstruation

11 December 2022 By Gayle Edmunds

Newsletters, branded content help news media capitalise on first-party data

20 October 2022 By Amelia Labovitch

Hanza Media reinvents print with the GG Pop Up Paper

16 October 2022 By Srđan Sandić

Trusted branded content is a revenue win

13 September 2022 By Mark Challinor

Trusted branded content is a revenue win for media companies, advertisers

7 September 2022 By Mark Challinor

Sponsored content offers opportunity for media to grow revenue

10 August 2022 By Matthew Snyder

Impactful content marketing relies on compelling design

11 July 2022 By Aashish Arora & Sean Stanleigh

The metaverse will change advertiser focus in these 10 ways

21 June 2022 By Mark Challinor

What can the metaverse offer media advertising clients?

21 June 2022 By Mark Challinor

NTM shares its mission to become Sweden’s best advertising sales organisation

8 June 2022 By Paula Felps

McClatchy, Media24, Jagran pivot ad strategies based on data, audience behaviour

17 May 2022 By Michelle Palmer Jones, Paula Felps, Jalisa Haggins

First-party data, newsletters offer ad revenue opportunities to media

26 April 2022 By Mark Challinor

NZME reframes broadband conversation for ad client with empty nester stories

18 April 2022 By Margaret Hawker

News publishers can create revenue, maintain integrity by back-populating native ads

3 April 2022 By Axel Wolrath

Telegraph collects data for newsroom to underpin subscription-first model

21 March 2022 By Michelle Palmer Jones

NZME breathes new life into market with a quarterly fashion magazine

7 March 2022 By Katie Mills

3 phases take advertising offerings from raw products to profitability

17 February 2022 By Mark Challinor

Is content marketing the new weapon in the advertiser toolbox?

16 February 2022 By Mark Challinor

Is content marketing the new weapon in our advertiser toolbox?

15 February 2022 By Mark Challinor

5 more digital advertising trends that will help define 2022

2 February 2022 By Mark Challinor

5 more digital advertising trends that will define 2022

1 February 2022 By Mark Challinor

Helsingin Sanomat reinvented print media for younger audiences

19 January 2022 By Shelley Seale

Native advertising opportunities are on the rise for news media

14 December 2021 By Mark Challinor

Newspaper ad spend, native ad opportunities are on the rise

14 December 2021 By Mark Challinor

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