Topics Advertising

Brand Studios + Native Advertising + Classifieds + Advertising: Other + Social Media 42 Articles

NTM refreshes its social media strategy, doesn’t focus on pageviews

9 May 2022 By Jens Pettersson

News publishers can create revenue, maintain integrity by back-populating native ads

3 April 2022 By Axel Wolrath

Kleine Zeitung’s annual brand campaign results in 35% advertising recall

26 December 2021 By Andrea Rachbauer

Adresseavisen’s visual campaign emphasises the importance of sustainability for local ad client

2 September 2021 By Michelle Bjellmo

Schibsted Partnerstudio creates playful video campaign for Nordic retail giant

27 July 2021 By Mads Gudim Burheim

Top Advertising Articles Viewed in the Past Month

24sata partners with miss7 brand on #Pinkypromiss native ad campaign

2 June 2021 By Petra Dugandžić, Nives Jekić, Ante Franotović

Ekstra Bladet turns its Web site into a home cinema during lockdown

31 May 2021 By Joen Jay Dahl

Kleine Zeitung tackles branding, ad and subscription sales in a single campaign

20 December 2020 By Andrea Rachbauer

Irish Times video + print campaign drives success for Land Rover

12 November 2020 By Paula Felps

Schibsted branded content campaign creates interest in everyday travel for advertiser

4 November 2020 By David Gustavsen Tvetene

Research shows added value of advertising in trusted news media

2 November 2020 By Erik Grimm

Using first-party data, Mediahuis Data Studio grows data-driven ad campaigns

19 August 2020 By Heleen De Winne

As traditional media gains relevance over social media, what happens to advertising?

27 July 2020 By Erik Grimm

Advertising in crisis: the long and winding road back

11 May 2020 By Earl J. Wilkinson

Gannett, Irish Times, Infoglobo share advertising rebound strategies

11 May 2020 By Brie Logsdon

Research shows where the COVID-19 bump sits and how Facebook ads are faring

4 May 2020 By Grzegorz Piechota

JP/Politikens Hus pushes back against COVID-19 brand safety concerns

21 April 2020 By Thomas Lue Lytzen

#BackdontBlock in UK appeals to advertisers to remove “coronavirus” from blocklists

2 April 2020 By Hannah Ohm Thomas

Regional cooperation, collaboration unite local teams in threatening times

1 April 2020 By Dietmar Schantin

Report from Rome: In health crisis, Italians rediscover the value of quality journalism

29 March 2020 By Grzegorz Piechota

Independent restaurants need your B2C intervention — now

24 March 2020 By Earl J. Wilkinson

Case studies, survey preview what COVID-19 is doing to advertising revenue

19 March 2020 By Shelley Seale

How COVID-19 upended staff, page views, and advertising at Ekstra Bladet

18 March 2020 By Dawn McMullan

COVID-19 spurs Vorarlberger Nachrichten to bring its community closer with #VorarlbergSticksTogether

16 March 2020 By Dawn McMullan

Aftonbladet Swedish Heroes campaign inspires audiences, attracts ad sponsors

10 February 2020 By Tobias W Lindner

Bonnier and partners team up against climate change with successful native ad campaign

2 February 2020 By Therese Färsjö

24sata advertisers engage Millennials with campaign about female sexuality

27 January 2020 By Tea Tolić & Marko Janković

Clear strategy, team involvement are key success factors to newsroom automation

21 January 2020 By Cecilia Campbell

Brand engagement, emotional connection should be top-of-mind for 2020

1 January 2020 By Lorna White

Does media’s advertising past + its audience present equal the revenue future?

2 October 2019 By Dawn McMullan

Devcon founder explains how media publishers can fight ad threats

25 September 2019 By The Newsplexer Projects

5 media companies share their successful advertising strategies

23 September 2019 By Newsplexer Projects

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