Topics Advertising

Brand Studios + Native Advertising + Classifieds + Advertising: Other + COVID-19 + Advertising Sales + Programmatic 65 Articles

Spotify created 3 products to address challenges for podcast advertisers

8 November 2022 By Paula Felps

What factors are driving the news industry’s revenue challenges?

25 October 2022 By Justin Eisenband

Multichannel travel, tourism ad campaigns highlight local destinations at Jersey's Best

19 September 2022 By Hunter Hulbert

Sponsored content offers opportunity for media to grow revenue

10 August 2022 By Matthew Snyder

In-banner video ads should be a top priority for news publishers

25 May 2022 By Matthew Snyder

Top Advertising Articles Viewed in the Past Month

Is content marketing the new weapon in the advertiser toolbox?

16 February 2022 By Mark Challinor

Is content marketing the new weapon in our advertiser toolbox?

15 February 2022 By Mark Challinor

Winning the media buying process starts with loving your brand

4 November 2021 By Mark Challinor

Torstar’s media buying process centres on helping the buyer buy

27 October 2021 By Shelley Seale

NBC streams holiday shopping event from pandemic-safe sets

7 June 2021 By Dana Haller

YouTube, newsletters underpin content marketing trends coming out of pandemic

2 June 2021 By Sean Stanleigh

Tribune creates virtual holiday experience for advertisers in 5 markets

5 April 2021 By Laura Strom

Sports marketing makes pivot in 2020, advertisers get back in the game

17 December 2020 By Sean Stanleigh

In-house branded content agency The Kit proves a creative revenue stream for Torstar

16 December 2020 By Shelley Seale

LNP initiative helps businesses challenged by COVID-19

2 December 2020 By Alexandra Henry

Advance Local increases ad revenue stream through podcasting

11 November 2020 By Shelley Seale

Globe and Mail offers 5 key insights to support advertisers, readers during COVID

22 October 2020 By Shelley Seale

Wall Street Journal, Spotify partnership attracts followers, sponsorship opportunities

12 October 2020 By Brielle Buis

Spokesman-Review’s COVID ad campaign brings in US$200,000+, supports local businesses

10 August 2020 By Kathleen Coleman

4 ways media sales teams can ramp up during the downturn

14 May 2020 By Shelley Seale

Programmatic has taken a huge hit, but opportunities can be found

12 May 2020 By Brie Logsdon & Dawn McMullan

Advertising in crisis: the long and winding road back

11 May 2020 By Earl J. Wilkinson

Gannett, Irish Times, Infoglobo share advertising rebound strategies

11 May 2020 By Brie Logsdon

Research shows where the COVID-19 bump sits and how Facebook ads are faring

4 May 2020 By Grzegorz Piechota

Listing service at Winnipeg Free Press connects businesses with customers amidst pandemic

4 May 2020 By Erin Lebar

Is news media ready for the growth opportunities in a cookieless future?

29 April 2020 By Shelley Seale

Press Democrat helps local businesses get word out during lockdown

27 April 2020 By Karleen Arnink-Pate

Research: Advertisers benefit from the credibility of news media

27 April 2020 By Erik Grimm

How New York Times is responding to COVID-19

16 April 2020 By Shelley Seale

Globe and Mail helps content advertisers in face of COVID-19

12 April 2020 By Garth Thomas

Economic predictions + cost takeout measures publishers can implement now

8 April 2020 By Shelley Seale

What’s next in the publisher response to COVID-19?

2 April 2020 By Shelley Seale

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